Tourist Marketing Coordinator

Minimum Qualifications

Bachelor's degree in tourism, public relations, business administration, hotel/restaurant management, marketing, journalism, or a related program and one year of graphic design experience; or any equivalent combination of related training and experience. Applicants within six months of meeting the minimum education/experience requirement may be considered for trainee status.
  
A Valid Florida Driver License is required and a Motor Vehicle Record that meets the requirements of Alachua County policy #6-7; Motor Vehicle Records will be reviewed prior to employment. If, in the past 24-month period, the applicants Motor Vehicle Record has more than three (3) moving traffic infractions or three (3) or more at fault motor vehicle accidents (or combination of both and /or a conviction/pending charge for driving under the influence) or is in violation of any standard mandated by Federal or State Law or Regulation, the minimum qualifications are not met for the position.
 
Successful completion of all applicable background checks pre-hire and ongoing are required.

Position Summary

This is highly responsible administrative work managing a program in tourist development to ensure that implementation and prescribed activities are carried out in accordance with departmental and County objectives.

An employee assigned to this classification is responsible for project management  and communication, including writing, editing, and graphic design to create content and collateral materials for marketing, advertising and public relations initiatives and other tourism related projects. 

Work is performed under the direction of a higher-level supervisor and is reviewed through conferences, reports, and observation of results obtained.

Examples of Duties

This is an emergency essential classification. 
 
Upon declaration of a disaster and/or emergency, all employees in this classification are required to work. 
 
Exudes a positive customer service focus. 
 
Advocates building organizational culture through aligning decisions with core values including: integrity, honesty, respect, diversity, innovation, accountability and communication.Responsible for social media planning and creating reels and posts that yield followers and engagement on the visitors bureau social media platforms.

Utilizes advanced proficiency in writing and editing to create marketing, advertising, and public relations materials across diverse formats.

Designs various marketing materials to promote tourism to Alachua County. 

Works with third party vendors for video and photographic services.

Keeps abreast of the latest trends and best practices in communications and design, contributing innovative ideas to enhance the effectiveness of tourism marketing strategies. 

Reviews reports and records of activities to ensure progress is being accomplished toward specific tourist development program objectives.

Creates reports that demonstrate campaign effectiveness and key performance metrics.

Contributes and adheres to editorial and publishing calendar and assists in creating media pitches and editorial submissions that increases the exposure of Visit Gainesville.

Maintains an organized video and photo assets library and obtains/maintains/organizes all image and content rights releases. 

Assists with the marketing plan for Alachua County Tourist Development.

Maintains accurate calendar of conferences, conventions, meetings, major sporting events, university, city, and county events

Develops and/or assists in development, implementation, and maintenance of tourist development program related computer programs. 

Drives a County and/or personal vehicle to perform required duties.
 
Performs the duties listed, as well as those assigned, with professionalism and a sense of urgency.
 
NOTE: These examples are intended only as illustrations of the various kinds of work performed in positions allocated to this class. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.

KNOWLEDGE, SKILLS, AND ABILITIES
 
Expert knowledge of Adobe Suite and current design software and be skilled in every step of the design process, from concept to final deliverable.
 
Knowledge of search engine optimization (SEO) and web analytics.
 
Proficiency in Microsoft Office and content management systems.
 
Thorough knowledge of current practices and principles of the tourist development program.
 
Working knowledge of the county hotel and motel facilities, and public and private attractions and services.
 
Thorough knowledge of local, state, and federal regulations related to the tourist development program.

Strong attention to detail skills.
 
Excellent time management and organizational skills.
 
Ability to be creative and think outside of the box.

Ability to develop and implement operating policies and procedures.
 
Ability to establish and maintain effective working relationships with the general public, contractors, local business owners, and elected officials.
 
Ability to communicate effectively, both orally and in writing, and to prepare and organize written reports.
 
Ability to generate necessary paperwork in accordance with local and state ordinances. 

Ability to adapt to changing priorities and meet tight deadlines. 

Ability to work independently with limited review.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
While performing the duties of this job, the employee is regularly required to sit, talk, and hear. The employee is occasionally required to reach and to be mobile.
 
The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
 
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
The noise level in the work environment is usually moderate.

An organization is only as good as the people it employs. To attract and retain the best team possible, the Alachua County Board of County Commissioners offers a competitive benefit program. We believe that if we expect our employees to support the County, we must first support the health and financial well-being of our employees and their families, now and as they plan for their future.BoCC-Contributed Benefits

• Medical/Health Insurance  
• Employee Life Insurance  
• Florida Retirement System  
• Employee Assistance Program

Optional Benefits

• Dental Insurance  
• Vision Insurance
• Supplemental & Dependent Life Insurance
• Deferred Retirement Program
• Flexible Spending Accounts
• Roth IRA
• Tuition Assistance Program
• Computer Purchase Program

NOTE: For detailed information regarding available benefits click here.

You may also view Frequently Asked Questions (FAQs) regarding benefits. 

• FLORIDA RETIREMENT SYSTEM (FRS) The Florida Retirement System is a retirement plan designed to provide an income to a vested employee and his/her family when the employee retires, becomes partially or totally disabled, or dies prior to retirement.  A defined benefit or defined contribution option may be chosen by the employee.
• TUITION ASSISTANCE PROGRAM Permanent, full-time employees are eligible for educational assistance funds. Contact the Human Resources Office for program details.
• HOLIDAYS Holidays are as follows: 

1. New Years Day  
2. Martin Luther King Day  
3. Memorial Day  
4. Juneteenth
5. Independence Day  
6. Labor Day  
7. Veterans' Day  
8. Thanksgiving Day  
9. Friday following Thanksgiving  
10. Christmas Eve (IAFF*)  
11. Christmas Day  
12. Additional Christmas Holiday (All non-IAFF employees)  
13. 2 Floating Holidays  (All non- IAFF employees)

*IAFF – International Association of FirefightersPay periods are every two weeks, Monday through Sunday. Payday is Friday. International Association of Firefighters follow the General Contract 7k regarding holidays.

Vacation Leave – Generous vacation accrual rates with payout of unused accrued leave, with some restrictions. For more detailed information regarding vacation leave refer to Employee Policy Manual, Section 7-2.

Sick leave is earned at a rate of 4 hours per pay period by all permanent, full-time employees*. At the end of each fiscal year, eligible employees can convert up to 10 days of accrued sick leave to vacation leave on a 2:1 basis. For more detailed information regarding sick leave refer to Employee Policy Manual, Section 7-3 *Accruals slightly different for IAFF employee.

$47,860.80 - $55,036.80 Annually