Social Media Assistant Manager

About The Kennedy Center

“I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy

The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. 

At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. 

Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. 

Why Join Us

We offer a comprehensive range of benefits to all full-time employees including: 

• Staff offers for discount tickets
• Retirement plan with organization matching (after 1 year of employment)
• Qualifying employer for the Public Student Loan Forgiveness Program (PSLF)
• Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA)
• Annual Leave, Sick Leave, and Personal Days available immediately upon hire
• 11 paid holidays per year 
• Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA
• Flexible work arrangements
• We like to have fun! Check out the Kennedy Center National Dance Day 2023 staff video!

Job Description

Reporting to the Senior Manager for Social Media, the Assistant Manager for Social Media supports the strategy and execution of paid and organic social media campaigns for a broad portfolio of genres across social media channels for the Kennedy Center and its affiliates, the National Symphony Orchestra (NSO) and the Washington National Opera (WNO). Other genres supported via social media include but are not limited to Comedy, Hip Hop and Contemporary Music, Jazz, Chamber Music, Theater, Development, Social Impact, Education, and Performances for Young Audiences.

This role creates advertising and organic storytelling content for appropriate social channels to amplify Kennedy Center messages, engage audiences in the brand’s mission, and drive revenue.  

This role entails evening and weekend commitments, involving attendance at performances and events, as well as monitoring social inboxes for the Kennedy Center, NSO, and WNO. Additionally, it requires delivering exceptional customer service to patrons across all social platforms ensuring a positive and engaging experience for all customers. 

Key Responsibilities

• Works closely with digital marketing agency and internal Kennedy Center teams on content for paid digital campaigns to sell subscriptions, single tickets, and promote events.  
• Provides social media coverage at Kennedy Center, NSO, and WNO events and programming, including regular evening and weekend coverage on and off-site. 
• Monitors customer service inquiries across all platforms and directs questions or patron concerns to appropriate staff members. This also includes a rotation of weekend coverage across the social media team to ensure the highest level of customer service.
• In collaboration with the Senior Manager for Social Media and Social Media Video Producer, creates and manages daily execution of content needs for all Kennedy Center and affiliate organization social media channels. This includes, but is not limited to, Facebook, Instagram, TikTok, Twitter (X), YouTube, Threads, Medium, and new or developing social media platforms.
• The Assistant Manager will serve as the primary lead of social strategy and execution for a portfolio of programmatic genres. Working closely with public relations, multimedia, digital, and programming teams, the ideal candidate will be self-directed and execute work to the highest standard that mirrors the Kennedy Center’s brand and programming position as the nation’s performing arts center.
• The Assistant Manager collaborates closely with the Senior Manager to streamline processes, experiment with workflows, and foster a culture of working smarter. This role involves identifying information gaps, enhancing project management, and promoting collaboration across departments to strengthen the social media team's visibility and engagement.
• Engages influencers and followers and monitors relevant user-generated content to amplify audience experience where applicable. 
• Other duties as assigned. 

Key Qualifications

• 3-5 years of proven experience in social media and/or digital marketing
• Bachelor’s degree in marketing, communications, arts administration, or a related field preferred.
• Extensive knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter (X), TikTok, and YouTube.
• Knowledge of social media platform managers required (i.e., Meta Business Suite; Meta Creative Hub; Sprout Social)
• Experience with project management systems preferred but not required (e.g., Asana, Basecamp, AirTable, Monday)
• Excellent verbal and written communication skills
• Working knowledge of Adobe Creative Suite (i.e., Photoshop), video and audio editing software (i.e., Adobe Rush or Premiere Pro) 
• Must be local or willing to relocate to the DMV area.