The Pennsylvania Academy of the Fine Arts Philadelphia, PA, United States
The Aspen Leadership Group is proud to partner with the Pennsylvania Academy of the Fine Arts (PAFA) in the search for a Chief Marketing Officer. Reporting to the President and CEO, this position serves as a member of the senior management team and will be responsible for planning, development, and implementation of all of the organization’s marketing strategies, marketing communications, and public relations activities. PAFA is a national leader in fine arts education that brings together artists and the public through exceptional teaching programs, a world-class collection of American art, major exhibitions, and widely accessible public programs. Founded in 1805, PAFA is the nation’s first school and museum of fine art. PAFA provides both undergraduate and graduate degree and certificate programs. The long-established, 120-credit, four-year Certificate is a studio art-making program with majors in Drawing, Painting, Sculpture, and Printmaking. The PAFA BFA provides concentrations in the four studio disciplines and a rigorous program of liberal arts studies. PAFA also offers a BFA in partnership with the University of Pennsylvania, a joint program established in 1929. The large and vigorous graduate programs include a one-year Post-Baccalaureate Certificate and a two-year, 60-credit MFA. In addition to its degree programs, PAFA serves more than 1,100 non-matriculating students through its continuing education programs. PAFA’s holdings have been described as one of the three best collections of American art in the world. It is particularly renowned for the works of 19th- and 20th-century masters such as Charles Willson Peale, Thomas Eakins, Winslow Homer, Edward Hopper, and Stuart Davis. Recent major acquisitions of contemporary art include the work of painter Robert Ryman, sculptor Claes Oldenburg, and video artist Bill Viola. In 2010, PAFA received a milestone gift of nearly 400 works of art by women artists of the 20th and 21st centuries donated by patron Linda Lee Alter. Beginning in 1900, PAFA began collecting the works of African-American art, and today has one of the strongest collections in this area as well. PAFA organizes the vast majority of its own exhibitions, and publishes significant new scholarship about American art; a number of these projects tour the country. It has made important recent contributions through monographic exhibitions about Henry Ossawa Tanner and George Tooker, for example, and is currently planning important projects about David Lynch, Peter Blume, and Norman Lewis. PAFA is committed to serving the entire spectrum of the community through its public programs. These include school visit programs, free family programs on weekends, summer camps, after-school and summer programs for high school students, public lectures and symposia, interactive evening programs, and workshops for teachers. PAFA works in partnership with numerous cultural organizations, including other museums, the University of Pennsylvania, Philly Reads, and the Philadelphia Zoo. REPORTING RELATIONSHIPS The Chief Marketing Officer reports to the President and Chief Executive Officer. PRIMARY RESPONSIBILITIES The Chief Marketing Officer will in collaboration with other members of senior management and the Marketing Committee of the Board of Trustees, establish a 21st century brand strategy and marketing plan, including digital media, traditional marketing techniques, and public relations and communications to achieve institutional objectives in PAFA’s strategic plan; develop and execute comprehensive short-term and long-term marketing plans and programs to support the growth in PAFA’s enrollment, contributed revenues, capital campaign contributions, museum and event attendance, and earned revenue goals; research and analyze current and prospective audiences and devise marketing strategies to deepen existing relationships and develop new ones; enhance PAFA’s brand identity and recognition regionally, nationally, and internationally; establish and maintain relationships with key business, community, strategic, and cultural partners; serve as liaison with outside organizations to develop marketing and promotional opportunities and actively attend events in the community; plan and oversee advertising and promotional activities including digital, print, outdoor, and direct mail; oversee development and production of marketing, promotional, and collateral materials; measure results of marketing and promotional programs, and make data-driven decisions about how to invest PAFA’s marketing resources for maximum impact; supervise a team of five professionals; determine agencies and suppliers of record, negotiate contract terms, and conditions for service; prepare departmental activity reports and present to senior management and Board of Trustees; serve as the Senior Staff liaison to the Marketing Committee of the Board of Trustees; develop and manage the marketing departmental budget and participates collaboratively in the development of the institutional budget; and contribute positively and productively to the executive management team. CANDIDATE QUALIFICATIONS AND QUALITIES The ideal candidate for the position of Chief Marketing Officer will have proven experience in the marketing and support of enrollment management; editorial experience in all forms of media; experience with all forms of institutional publishing and communications; experience in managing website and other digital content; financial skills appropriate for management of budget, financial projections, and research purposes; computer literacy for spreadsheet reporting and database management; and excellent organizational skills. A bachelor’s degree in marketing, communications or a related field is required for this position. A master’s degree is preferred. The successful candidate will have 8-10 years of management experience in marketing, preferably in higher education, with a strong understanding of the arts and culture. SALARY & BENEFITS PAFA strives to offer its employees a competitive and comprehensive benefits package. Its employees are its most valuable resource. APPLICATION DEADLINE Before sending your résumé for this position, please read it over for accuracy. Review of applications will begin immediately and continue until the successful candidate has been selected. To apply for this position, click on the link below (or copy/paste into your browser): https://opportunities.aspenleadershipgroup.com/opportunities/197 To nominate a candidate, please contact Angelique Grant: email@example.com . All inquiries will be held in confidence. The Pennsylvania Academy of the Fine Arts (PAFA) is an Equal Opportunity Employer and is committed to an environment which welcomes and encourages the recruitment and retention of qualified candidates from all diverse groups. PAFA provides equal opportunity to applicants without regard to race, color, religion, gender identity/expression, sexual orientation, national or ethnic origin, age, disability, or status as a veteran.