Genre Marketing Manager - Theater

About The Kennedy Center

“I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy

The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. 

At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. 

Mission Statement: As America's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across the United States and around the world, connecting the greatest living artists with audiences of every stripe, no matter their background. We welcome all Americans and creators and visitors from across the globe to discover, experience, learn about, be inspired by, and engage with the arts.

Why Join Us

We offer a total rewards package to all full-time employees to include: 

• Staff offers for discount tickets
• Retirement plan with organization matching (after 1 year of employment)
• Qualifying employer for the Public Student Loan Forgiveness Program (PSLF)
• Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA)
• Annual Leave, Sick Leave, and Personal Days available immediately upon hire
• 11 paid holidays per year 
• Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA
• We like to have fun! Check out the Kennedy Center National Dance Day 2024 staff video!

Pay Details

The Kennedy Center strives to design equitable compensation programs. The projected salary range for this position is $75,000 - $85,000, commensurate with experience, and includes a comprehensive benefits package. This is the targeted range of possible compensation for this role at the time of posting. This range may be modified in the future. Base pay within the range is ultimately determined by a candidate’s skills, expertise, and experience as it relates to the position qualifications and responsibilities.

Job Description

Leads marketing strategy, planning, and execution to achieve visitation and earned revenue goals for Kennedy Center programming, with an emphasis on Theater. Key responsibilities include audience development, advertising, revenue forecasting, pricing, promotions, CRM, data analysis, reporting, and collaboration with theater production teams. The Genre Marketing Manager ensures marketing plans align with stakeholders, uses patron insights to craft strategy and messaging, and drives patron engagement, satisfaction, and loyalty within budget constraints. 

Key Responsibilities

• Leads marketing strategy, planning and execution to achieve visitation and earned revenue goals for Kennedy Center programming, with an emphasis on Theater. (this permeates every responsibility)

• Leads implementation of advertising campaigns and initiatives including content strategy, digital advertising, paid media, social media, CRM, direct mail, and promotions.

• Supervises Marketing Assistant Marketing Manager or Marketing Coordinator

• Manages program marketing budgets, forecasting, event set up in system in collaboration with box office, ticketing strategy, discounts, and onsale launch to patrons.

• Creates and evaluates customer surveys and audience analysis to drive new audience development and retention of current patrons.

• Closely collaborate with external stakeholders for touring theater productions

• Closely collaborate with internal stakeholders to deliver special projects and revenue generation initiatives.

• Other duties as assigned.

Key Qualifications

• Bachelors degree required; must have at least four years professional experience in sales, marketing or performing arts management.

• Must be comfortable working in a fast-paced team environment.  In addition, the incumbent must possess strong selling skills and have the ability to produce effective oral and written communications.
• Must possess advance capabilities with standard personal computing programs and a working knowledge of Tessitura
• Candidate must be local or willing to relocate to the DMV area. Relocation assistance is not provided. 
• Candidate must be willing to work onsite.