Digital & Web Program Manager

Digital & Web Program Manager

University of Notre Dame

The University of Notre Dame (https://jobs.nd.edu) is accepting applications for a Digital & Web Program Manager.

Applications will be accepted until 6/22/2023.

This role is responsible for managing the functionality of and content for the center's digital marketing platforms -- including, but not limited to, the website, DPAC's mobile app, digital programs, social media accounts, and, in concert with the Operations Team, the mobile ticketing platform, Tessitura/TNEW. The ability to identify and implement effective processes and lead projects with minimal direction is required. As part of their communications responsibilities, this role is responsible for the overall strategy and dissemination plans for the center's social media and blog posts, website updates, and managing the student ambassador team. Additionally, this role is tasked with developing and implementing strategic campaigns across multiple online channels to promote events at the center and generate revenue. Understanding the ever-changing digital marketing landscape is key for success in this role.

Key Responsibilities:

• Work with media partners to develop, execute, and measure the performance of paid digital campaigns including, but not limited to, display, social media, OTT/CTV, YouTube, and geo-targeted ads.

• Identifies Tessitura data management process improvements that support the center's marketing initiatives and leads projects through to fruition.

• Maintains and integrates applications important to business operations and employee productivity.

• Develop and maintain editorial calendar(s) for social media, blog, and student ambassadors.

• Liaise with the Operations Team to review internal processes of the ticketing platform to ensure the database, and its integrations, are working as intended.

• Collaborate with the Creative Team to develop digital content that is optimized for appropriate channels.

• Create timely, relevant, and engaging content for the center's social media accounts: Facebook, Twitter, Instagram, and YouTube.

• Create and refresh content on the website, TNEW, app, podcast, and blog, using HTML and CSS when necessary.

• Monitor website, campaign, and app performance using Google's suite of tools including, but not limited to, Analytics, Data Studio, Tag Manager, and Firebase.

• Manage the app and website's platform integrations, working with developers to enhance functionality when needed.

• Report website and campaign performance to senior management.

• Regularly survey patrons to monitor satisfaction levels with the center.

• Research industry and digital marketing trends, both locally and globally, to make strategic marketing decisions that will best impact the center.

• Identify and understand key audiences for marketing communication efforts and work with the Marketing Team to develop a communications strategy that aligns target audiences with revenue goals.

• Lead and empower the student ambassador team.

Minimum Qualifications:

• Bachelor’s degree with a preference in Marketing, Communications, or related field.
• 5+ years of previous experience.
• Superb oral and written communication skills, including negotiating vendor agreements.
• Strong project management skills.
• Highly skilled at prioritizing projects and working collaboratively within a complex, dynamic environment.
• Knowledgeable about brand management best practices.
• Experience using HTML and a working knowledge of CSS.
• Proficiency with Adobe Creative Suite, specifically but not limited to, Photoshop, InDesign, Premier Pro, and Lightroom.
• Must have extensive experience with website content management systems and working with website integrations, plugins, and APIs.
• Experienced in crafting engaging social media content to increase awareness and drive sales.
• Comfortable working with Google Analytics, especially GA4.
• Experience in digital media planning and buying.
• Familiarity with email marketing principles, including automated/dynamic email campaigns and personalization.
• Experienced in developing and working within specified budgets specifically related to digital media planning and buying.
• Experience managing and directing a team.

Preferred Qualifications:

The following certifications are a plus:

• Google Ads, database management, project management (PMP), SQL, HTML, and CSS.

ABOUT NOTRE DAME:
The University of Notre Dame, founded in 1842 by Rev. Edward F. Sorin, C.S.C., of the Congregation of Holy Cross, is an independent, national Catholic university located in Notre Dame, Ind. For the fifth consecutive year, the University of Notre Dame has received Honor Roll distinctions as one of the top 10 higher education workplaces in the country in the Chronicle of Higher Education's annual "Great Colleges to Work For" survey...and we are proud of it!

This appointment is contingent upon the successful completion of a background check. Applicants will be asked to identify all felony convictions and/or pending felony charges. Felony convictions do not automatically bar an individual from employment. Each case will be examined separately to determine the appropriateness of employment in the particular position. Failure to be forthcoming or dishonesty with respect to felony disclosures can result in the disqualification of a candidate. The full procedure can be viewed at https://facultyhandbook.nd.edu/?id=link-73597.

Equal Opportunity Employment Statement
The University of Notre Dame seeks to attract, develop, and retain the highest quality faculty, staff and administration. The University is an Equal Opportunity Employer, and is committed to building a culturally diverse workplace. We strongly encourage applications from female and minority candidates and those candidates attracted to a university with a Catholic identity. Moreover, Notre Dame prohibits discrimination against veterans or disabled qualified individuals, and requires affirmative action by covered contractors to employ and advance veterans and qualified individuals with disabilities in compliance with 41 CFR 60-741.5(a) and 41 CFR 60-300.5(a).

APPLICATION PROCESS:
Please apply online at http://ND.jobs to Job # https://apptrkr.com/4210207. For additional information about working at the University of Notre Dame and various benefits available to employees, please visit http://hr.nd.edu/why-nd. The University of Notre Dame supports the needs of dual career couples and has a Dual Career Assistance Program in place to assist relocating spouses and significant others with their job search.