The John F. Kennedy Center for Performing Arts
Washington DC
About The Kennedy Center “I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. Why Join Us We offer a comprehensive range of benefits to all full-time employees including: Staff offers for discount tickets Retirement plan with organization matching (after 1 year of employment) Qualifying employer for the Public Student Loan Forgiveness Program (PSLF) Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA) Annual Leave, Sick Leave, and Personal Days available immediately upon hire 11 paid holidays per year Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA Flexible work arrangements We like to have fun! Check out the Kennedy Center National Dance Day 2023 staff video! Job Description Reporting to the Senior Manager for Social Media, the Assistant Manager for Social Media supports the strategy and execution of paid and organic social media campaigns for a broad portfolio of genres across social media channels for the Kennedy Center and its affiliates, the National Symphony Orchestra (NSO) and the Washington National Opera (WNO). Other genres supported via social media include but are not limited to Comedy, Hip Hop and Contemporary Music, Jazz, Chamber Music, Theater, Development, Social Impact, Education, and Performances for Young Audiences. This role creates advertising and organic storytelling content for appropriate social channels to amplify Kennedy Center messages, engage audiences in the brand’s mission, and drive revenue. This role entails evening and weekend commitments, involving attendance at performances and events, as well as monitoring social inboxes for the Kennedy Center, NSO, and WNO. Additionally, it requires delivering exceptional customer service to patrons across all social platforms ensuring a positive and engaging experience for all customers. Key Responsibilities Works closely with digital marketing agency and internal Kennedy Center teams on content for paid digital campaigns to sell subscriptions, single tickets, and promote events. Provides social media coverage at Kennedy Center, NSO, and WNO events and programming, including regular evening and weekend coverage on and off-site. Monitors customer service inquiries across all platforms and directs questions or patron concerns to appropriate staff members. This also includes a rotation of weekend coverage across the social media team to ensure the highest level of customer service. In collaboration with the Senior Manager for Social Media and Social Media Video Producer, creates and manages daily execution of content needs for all Kennedy Center and affiliate organization social media channels. This includes, but is not limited to, Facebook, Instagram, TikTok, Twitter (X), YouTube, Threads, Medium, and new or developing social media platforms. The Assistant Manager will serve as the primary lead of social strategy and execution for a portfolio of programmatic genres. Working closely with public relations, multimedia, digital, and programming teams, the ideal candidate will be self-directed and execute work to the highest standard that mirrors the Kennedy Center’s brand and programming position as the nation’s performing arts center. The Assistant Manager collaborates closely with the Senior Manager to streamline processes, experiment with workflows, and foster a culture of working smarter. This role involves identifying information gaps, enhancing project management, and promoting collaboration across departments to strengthen the social media team's visibility and engagement. Engages influencers and followers and monitors relevant user-generated content to amplify audience experience where applicable. Other duties as assigned. Key Qualifications 3-5 years of proven experience in social media and/or digital marketing Bachelor’s degree in marketing, communications, arts administration, or a related field preferred. Extensive knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter (X), TikTok, and YouTube. Knowledge of social media platform managers required (i.e., Meta Business Suite; Meta Creative Hub; Sprout Social) Experience with project management systems preferred but not required (e.g., Asana, Basecamp, AirTable, Monday) Excellent verbal and written communication skills Working knowledge of Adobe Creative Suite (i.e., Photoshop), video and audio editing software (i.e., Adobe Rush or Premiere Pro) Must be local or willing to relocate to the DMV area.
Full Time Regular
About The Kennedy Center “I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. Why Join Us We offer a comprehensive range of benefits to all full-time employees including: Staff offers for discount tickets Retirement plan with organization matching (after 1 year of employment) Qualifying employer for the Public Student Loan Forgiveness Program (PSLF) Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA) Annual Leave, Sick Leave, and Personal Days available immediately upon hire 11 paid holidays per year Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA Flexible work arrangements We like to have fun! Check out the Kennedy Center National Dance Day 2023 staff video! Job Description Reporting to the Senior Manager for Social Media, the Assistant Manager for Social Media supports the strategy and execution of paid and organic social media campaigns for a broad portfolio of genres across social media channels for the Kennedy Center and its affiliates, the National Symphony Orchestra (NSO) and the Washington National Opera (WNO). Other genres supported via social media include but are not limited to Comedy, Hip Hop and Contemporary Music, Jazz, Chamber Music, Theater, Development, Social Impact, Education, and Performances for Young Audiences. This role creates advertising and organic storytelling content for appropriate social channels to amplify Kennedy Center messages, engage audiences in the brand’s mission, and drive revenue. This role entails evening and weekend commitments, involving attendance at performances and events, as well as monitoring social inboxes for the Kennedy Center, NSO, and WNO. Additionally, it requires delivering exceptional customer service to patrons across all social platforms ensuring a positive and engaging experience for all customers. Key Responsibilities Works closely with digital marketing agency and internal Kennedy Center teams on content for paid digital campaigns to sell subscriptions, single tickets, and promote events. Provides social media coverage at Kennedy Center, NSO, and WNO events and programming, including regular evening and weekend coverage on and off-site. Monitors customer service inquiries across all platforms and directs questions or patron concerns to appropriate staff members. This also includes a rotation of weekend coverage across the social media team to ensure the highest level of customer service. In collaboration with the Senior Manager for Social Media and Social Media Video Producer, creates and manages daily execution of content needs for all Kennedy Center and affiliate organization social media channels. This includes, but is not limited to, Facebook, Instagram, TikTok, Twitter (X), YouTube, Threads, Medium, and new or developing social media platforms. The Assistant Manager will serve as the primary lead of social strategy and execution for a portfolio of programmatic genres. Working closely with public relations, multimedia, digital, and programming teams, the ideal candidate will be self-directed and execute work to the highest standard that mirrors the Kennedy Center’s brand and programming position as the nation’s performing arts center. The Assistant Manager collaborates closely with the Senior Manager to streamline processes, experiment with workflows, and foster a culture of working smarter. This role involves identifying information gaps, enhancing project management, and promoting collaboration across departments to strengthen the social media team's visibility and engagement. Engages influencers and followers and monitors relevant user-generated content to amplify audience experience where applicable. Other duties as assigned. Key Qualifications 3-5 years of proven experience in social media and/or digital marketing Bachelor’s degree in marketing, communications, arts administration, or a related field preferred. Extensive knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter (X), TikTok, and YouTube. Knowledge of social media platform managers required (i.e., Meta Business Suite; Meta Creative Hub; Sprout Social) Experience with project management systems preferred but not required (e.g., Asana, Basecamp, AirTable, Monday) Excellent verbal and written communication skills Working knowledge of Adobe Creative Suite (i.e., Photoshop), video and audio editing software (i.e., Adobe Rush or Premiere Pro) Must be local or willing to relocate to the DMV area.
The John F. Kennedy Center for Performing Arts
Washington DC
About The Kennedy Center “I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. Why Join Us We offer a comprehensive range of benefits to all full-time employees including: Staff offers for discount tickets Retirement plan with organization matching (after 1 year of employment) Qualifying employer for the Public Student Loan Forgiveness Program (PSLF) Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA) Annual Leave, Sick Leave, and Personal Days available immediately upon hire 11 paid holidays per year Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA Flexible work arrangements We like to have fun! Check out the Kennedy Center National Dance Day 2023 staff video! Job Description The Kennedy Center Marketing and Sales department is charged with planning, creating and optimizing all marketing communications to promote performing arts and other events at the Center and in offsite communities. Reporting to the Senior Marketing Manager, the Marketing Manger (Marketing Analytics) will advance data collection and analysis to inform advertising and sales, strategic planning, and patron experience decision making. This position will also work closely with the Senior Vice President of Marketing and Chief Strategy Officer and the business intelligence and CRM teams within the IT department. Key Responsibilities Analysis Understand the goals of campaigns and marketing activities and collaborate with marketing team to derive relevant metrics, targets, and data collection strategies and communicate insights to stakeholders. Create data visualizations that illustrate trends and inform decision making. Effectively communicate research and insights findings to all levels of the organization to help guide strategic decision making. Monitor ongoing analytics such as website traffic, email campaign results, and social media activity. Collaborate with Capacity Interactive on our Google Analytics implementation. Set hypotheses, conduct A/B testing and make recommendations for optimization of marketing campaigns using both Wordfly and Google Analytics data. Perform analytical strategic “deep dives” into trends, including preparing thought-guiding materials and metrics for various Kennedy Center Boards, including the WNO, NSO, and Kennedy Center Boards Create and maintain statistical regression analysis across genres to inform revenue projection process. Maintain models for forecasting revenue for performances during the sales cycle. Use machine learning tools to help revenue projects get even more accurate. Build predictive models that help solve complex business problems. Reporting Develop recurring reports focused on end user experience and share reports cross functionally. Integrate external data sets from research and surveys into customer data for analysis. Work to help clean and standardize marketing data collection and data input into Tessitura. Plan and execute audience survey strategy, including collaborating with consultants on baseline audience surveys, planning and coordinating intercept surveys for capturing information from millennium stage audiences, and maintaining and reporting on our triggered post performance survey. Maintain regular sales reporting, including daily sales reports, daily forecasting reports, and weekly sales reports for all Kennedy Center programs. Report on audience insights including demographic and geographic trends across genres and over time. Create and manage cross-departmental after-action reviews for select events and campaigns. CRM Establish best practices for segmentation, forecasting, targeting, analysis, and execution of CRM programs across all genres. Manage segmentation strategy for all marketing lists. Evaluate data needs of various marketing and web staff and work with IT team to ensure data is available, reliable, and appropriately secured. Work closely with the BI teams and the CRM teams in the IT department as the representative for marketing in conversations regarding systems upgrades, prioritization of projects, and other moments that need marketing representation. Other duties as assigned. Key Qualifications Bachelor’s degree or equivalent experience 4-6 years’ proven experience in analytics and/or marketing analysis Experience in the arts or entertainment industry preferred Strong knowledge of Google Analytics and e-commerce tracking Experience with customer relationship management databases and ticketing software, Tessitura preferred Working knowledge of data visualization principals and experience using data visualization software Understanding of marketing principles and common metrics Desire to work on both technical and non-technical projects Understanding of basic data science and principles of statistics Familiarity with SQL and Machine Learning a plus Candidate must be local or willing to relocate to the DMV area
Full Time Regular
About The Kennedy Center “I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. Why Join Us We offer a comprehensive range of benefits to all full-time employees including: Staff offers for discount tickets Retirement plan with organization matching (after 1 year of employment) Qualifying employer for the Public Student Loan Forgiveness Program (PSLF) Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA) Annual Leave, Sick Leave, and Personal Days available immediately upon hire 11 paid holidays per year Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA Flexible work arrangements We like to have fun! Check out the Kennedy Center National Dance Day 2023 staff video! Job Description The Kennedy Center Marketing and Sales department is charged with planning, creating and optimizing all marketing communications to promote performing arts and other events at the Center and in offsite communities. Reporting to the Senior Marketing Manager, the Marketing Manger (Marketing Analytics) will advance data collection and analysis to inform advertising and sales, strategic planning, and patron experience decision making. This position will also work closely with the Senior Vice President of Marketing and Chief Strategy Officer and the business intelligence and CRM teams within the IT department. Key Responsibilities Analysis Understand the goals of campaigns and marketing activities and collaborate with marketing team to derive relevant metrics, targets, and data collection strategies and communicate insights to stakeholders. Create data visualizations that illustrate trends and inform decision making. Effectively communicate research and insights findings to all levels of the organization to help guide strategic decision making. Monitor ongoing analytics such as website traffic, email campaign results, and social media activity. Collaborate with Capacity Interactive on our Google Analytics implementation. Set hypotheses, conduct A/B testing and make recommendations for optimization of marketing campaigns using both Wordfly and Google Analytics data. Perform analytical strategic “deep dives” into trends, including preparing thought-guiding materials and metrics for various Kennedy Center Boards, including the WNO, NSO, and Kennedy Center Boards Create and maintain statistical regression analysis across genres to inform revenue projection process. Maintain models for forecasting revenue for performances during the sales cycle. Use machine learning tools to help revenue projects get even more accurate. Build predictive models that help solve complex business problems. Reporting Develop recurring reports focused on end user experience and share reports cross functionally. Integrate external data sets from research and surveys into customer data for analysis. Work to help clean and standardize marketing data collection and data input into Tessitura. Plan and execute audience survey strategy, including collaborating with consultants on baseline audience surveys, planning and coordinating intercept surveys for capturing information from millennium stage audiences, and maintaining and reporting on our triggered post performance survey. Maintain regular sales reporting, including daily sales reports, daily forecasting reports, and weekly sales reports for all Kennedy Center programs. Report on audience insights including demographic and geographic trends across genres and over time. Create and manage cross-departmental after-action reviews for select events and campaigns. CRM Establish best practices for segmentation, forecasting, targeting, analysis, and execution of CRM programs across all genres. Manage segmentation strategy for all marketing lists. Evaluate data needs of various marketing and web staff and work with IT team to ensure data is available, reliable, and appropriately secured. Work closely with the BI teams and the CRM teams in the IT department as the representative for marketing in conversations regarding systems upgrades, prioritization of projects, and other moments that need marketing representation. Other duties as assigned. Key Qualifications Bachelor’s degree or equivalent experience 4-6 years’ proven experience in analytics and/or marketing analysis Experience in the arts or entertainment industry preferred Strong knowledge of Google Analytics and e-commerce tracking Experience with customer relationship management databases and ticketing software, Tessitura preferred Working knowledge of data visualization principals and experience using data visualization software Understanding of marketing principles and common metrics Desire to work on both technical and non-technical projects Understanding of basic data science and principles of statistics Familiarity with SQL and Machine Learning a plus Candidate must be local or willing to relocate to the DMV area
The John F. Kennedy Center for Performing Arts
Washington DC
About The Kennedy Center “I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. Why Join Us We offer a comprehensive range of benefits to all full-time employees including: Staff offers for discount tickets Retirement plan with organization matching (after 1 year of employment) Qualifying employer for the Public Student Loan Forgiveness Program (PSLF) Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA) Annual Leave, Sick Leave, and Personal Days available immediately upon hire 11 paid holidays per year Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA Flexible work arrangements We like to have fun! Check out the Kennedy Center National Dance Day 2022 staff video! Job Description The Kennedy Center Marketing and Sales department is charged with planning, creating and optimizing all marketing communications to promote performing arts and other events at the Center and in offsite communities. Reporting to the Senior Marketing Manager, the Marketing Analytics Manger will advance data collection and analysis to inform advertising and sales, strategic planning, and patron experience decision making. This position will also work closely with the Senior Vice President of Marketing and Chief Strategy Officer and the business intelligence and CRM teams within the IT department. Key Responsibilities Analysis Understand the goals of campaigns and marketing activities and collaborate with marketing team to derive relevant metrics, targets, and data collection strategies and communicate insights to stakeholders. Create data visualizations that illustrate trends and inform decision making. Effectively communicate research and insights findings to all levels of the organization to help guide strategic decision making. Monitor ongoing analytics such as website traffic, email campaign results, and social media activity. Collaborate with Capacity Interactive on our Google Analytics implementation. Set hypotheses, conduct A/B testing and make recommendations for optimization of marketing campaigns using both Wordfly and Google Analytics data. Perform analytical strategic “deep dives” into trends, including preparing thought-guiding materials and metrics for various Kennedy Center Boards, including the WNO, NSO, and Kennedy Center Boards Create and maintain statistical regression analysis across genres to inform revenue projection process. Maintain models for forecasting revenue for performances during the sales cycle. Use machine learning tools to help revenue projects get even more accurate. Build predictive models that help solve complex business problems. Reporting Develop recurring reports focused on end user experience and share reports cross functionally. Integrate external data sets from research and surveys into customer data for analysis. Work to help clean and standardize marketing data collection and data input into Tessitura. Plan and execute audience survey strategy, including collaborating with consultants on baseline audience surveys, planning and coordinating intercept surveys for capturing information from millennium stage audiences, and maintaining and reporting on our triggered post performance survey. Maintain regular sales reporting, including daily sales reports, daily forecasting reports, and weekly sales reports for all Kennedy Center programs. Report on audience insights including demographic and geographic trends across genres and over time. Create and manage cross-departmental after-action reviews for select events and campaigns. CRM Establish best practices for segmentation, forecasting, targeting, analysis, and execution of CRM programs across all genres. Manage segmentation strategy for all marketing lists. Evaluate data needs of various marketing and web staff and work with IT team to ensure data is available, reliable, and appropriately secured. Work closely with the BI teams and the CRM teams in the IT department as the representative for marketing in conversations regarding systems upgrades, prioritization of projects, and other moments that need marketing representation. Other duties as assigned. Key Qualifications Bachelor’s degree or equivalent experience 4-6 years’ proven experience in analytics and/or marketing analysis Experience in the arts or entertainment industry preferred Strong knowledge of Google Analytics and e-commerce tracking Experience with customer relationship management databases and ticketing software, Tessitura preferred Working knowledge of data visualization principals and experience using data visualization software Understanding of marketing principles and common metrics Desire to work on both technical and non-technical projects Understanding of basic data science and principles of statistics Familiarity with SQL and Machine Learning a plus Candidate must be local or willing to relocate to the DMV area
Full Time Regular
About The Kennedy Center “I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. Why Join Us We offer a comprehensive range of benefits to all full-time employees including: Staff offers for discount tickets Retirement plan with organization matching (after 1 year of employment) Qualifying employer for the Public Student Loan Forgiveness Program (PSLF) Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA) Annual Leave, Sick Leave, and Personal Days available immediately upon hire 11 paid holidays per year Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA Flexible work arrangements We like to have fun! Check out the Kennedy Center National Dance Day 2022 staff video! Job Description The Kennedy Center Marketing and Sales department is charged with planning, creating and optimizing all marketing communications to promote performing arts and other events at the Center and in offsite communities. Reporting to the Senior Marketing Manager, the Marketing Analytics Manger will advance data collection and analysis to inform advertising and sales, strategic planning, and patron experience decision making. This position will also work closely with the Senior Vice President of Marketing and Chief Strategy Officer and the business intelligence and CRM teams within the IT department. Key Responsibilities Analysis Understand the goals of campaigns and marketing activities and collaborate with marketing team to derive relevant metrics, targets, and data collection strategies and communicate insights to stakeholders. Create data visualizations that illustrate trends and inform decision making. Effectively communicate research and insights findings to all levels of the organization to help guide strategic decision making. Monitor ongoing analytics such as website traffic, email campaign results, and social media activity. Collaborate with Capacity Interactive on our Google Analytics implementation. Set hypotheses, conduct A/B testing and make recommendations for optimization of marketing campaigns using both Wordfly and Google Analytics data. Perform analytical strategic “deep dives” into trends, including preparing thought-guiding materials and metrics for various Kennedy Center Boards, including the WNO, NSO, and Kennedy Center Boards Create and maintain statistical regression analysis across genres to inform revenue projection process. Maintain models for forecasting revenue for performances during the sales cycle. Use machine learning tools to help revenue projects get even more accurate. Build predictive models that help solve complex business problems. Reporting Develop recurring reports focused on end user experience and share reports cross functionally. Integrate external data sets from research and surveys into customer data for analysis. Work to help clean and standardize marketing data collection and data input into Tessitura. Plan and execute audience survey strategy, including collaborating with consultants on baseline audience surveys, planning and coordinating intercept surveys for capturing information from millennium stage audiences, and maintaining and reporting on our triggered post performance survey. Maintain regular sales reporting, including daily sales reports, daily forecasting reports, and weekly sales reports for all Kennedy Center programs. Report on audience insights including demographic and geographic trends across genres and over time. Create and manage cross-departmental after-action reviews for select events and campaigns. CRM Establish best practices for segmentation, forecasting, targeting, analysis, and execution of CRM programs across all genres. Manage segmentation strategy for all marketing lists. Evaluate data needs of various marketing and web staff and work with IT team to ensure data is available, reliable, and appropriately secured. Work closely with the BI teams and the CRM teams in the IT department as the representative for marketing in conversations regarding systems upgrades, prioritization of projects, and other moments that need marketing representation. Other duties as assigned. Key Qualifications Bachelor’s degree or equivalent experience 4-6 years’ proven experience in analytics and/or marketing analysis Experience in the arts or entertainment industry preferred Strong knowledge of Google Analytics and e-commerce tracking Experience with customer relationship management databases and ticketing software, Tessitura preferred Working knowledge of data visualization principals and experience using data visualization software Understanding of marketing principles and common metrics Desire to work on both technical and non-technical projects Understanding of basic data science and principles of statistics Familiarity with SQL and Machine Learning a plus Candidate must be local or willing to relocate to the DMV area
The John F. Kennedy Center for Performing Arts
Washington DC
About The Kennedy Center “I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. Why Join Us We offer a comprehensive range of benefits to all full-time employees including: Staff offers for discount tickets Retirement plan with organization matching (after 1 year of employment) Qualifying employer for the Public Student Loan Forgiveness Program (PSLF) Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA) Annual Leave, Sick Leave, and Personal Days available immediately upon hire 11 paid holidays per year Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA Flexible work arrangements We like to have fun! Check out the Kennedy Center National Dance Day 2023 staff video! Job Description The Senior Vice President of Marketing at the Kennedy Center is the chief marketing officer responsible for developing, implementing and maintaining the brand proposition for the Center, its programs and affiliate organizations. Working collaboratively with the senior management team in the Office of the President, the SVP Marketing has the primary responsibility for leading the marketing initiatives to fulfill the Center’s strategic plans and institutional initiatives. These include world class artistic endeavors, powerful national and local education programs and the expanding reach of the Living Memorial of President John F. Kennedy, for whom the Center is named. The SVP Marketing leads a sophisticated professional team to develop and implement annual and long-range marketing strategies including the creation and maintenance of a robust customer relationship management (CRM) approach. The SVP leads and manages the Marketing, Sales, Digital Media, and Retail Operations Departments. The Kennedy Center is a complex, dynamic performing arts organization with collaborative, matrixed reporting relationships. The role is extremely varied, spanning a wide range of activities. Key Responsibilities Provide strategic direction for the Kennedy Center brand proposition, ensuring broad and thorough implementation and effectiveness through all physical and virtual channels, programs and activities. Provide strong collaborative leadership with Center colleagues to ensure understanding, enthusiastic adoption and implementation. Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions. Keep abreast of new and emerging marketing techniques and new channels. Lead all facets of marketing and sales to achieve participation and engagement goals for the Center, whether through attendance at events (paid and unpaid) and visitor/tourism objectives. Provide strategic and annual direction to assist in meeting artistic and financial goals and objectives. Work with artistic leadership in planning programs and seasons. Supervise marketing/ticket sales campaigns and strategies for approximately 750 Kennedy Center presented events across the course of a 52 week season, including oversight of the National Symphony Orchestra and the Washington National Opera marketing operations. Institute and manage a robust Customer Relationship Management approach across the center in coordination with IT and Development. Oversee integrated, cross-functional strategies to increase lifetime value of current patrons. Identifying opportunities for new business ventures by researching industries and markets trends. Conduct market research to inform customer-facing strategies organization-wide as well as identifying potential customers and develop strategies to reach them. Provide oversight in the ongoing execution and advancement of the Kennedy Center’s customer experience initiatives in collaboration with the SVP Operations. Guide the evolving digital and social media strategies. Ensure the strategic integration of social media, website and digital content strategies achieve marketing, customer relationship and strategic communications goals. Work with the IT/Digital Committee in furtherance of digital objectives at the Board level. Provide ongoing input and development of new programmatic activities responding to and leading customer taste and interests. Identify and access new market segments and deepen existing segments in order to broaden patron engagement. Supervise effective, high performing customer-facing services including Box Office, Instant Charge and retail Operations. This includes leading and managing complex teams, ensuring full alignment with and consistent execution of the organization’s mission and goals and collaborating with colleagues across the center to identify and maximize cross-functional/cross-market opportunities. Fosters the culture and talent critical to advancing our mission in the most compelling way. This includes attracting, engaging and developing a diverse, highly engaged staff team that values collaboration, trust, communication, continuous learning and accountability. Act as Kennedy Center leadership with external agencies and organizations including Destination DC, DC Visitors and Tourism, Performing Arts Center Consortium Marketing team, and others. Other duties as may be assigned. Key Qualifications Education/Experience A minimum of 7-10 years senior level marketing and advertising experience at a managerial level Executive-level experience with major non-profit cultural institution, preferably a presenting organization of Performing Arts Center Experience/skill in marketing events within extremely competitive environment Excellent written and verbal communications skills Candidate must be local or willing to relocate to the DMV area Minimum Skills and/or Knowledge Required Brand management Direct marketing, including direct mail and telemarketing Database marketing Relationship and loyalty marketing Advertising Digital marketing, including social media Consumer research Customer experience and guest service management Revenue and expense budgeting Project Management
Full Time Regular
About The Kennedy Center “I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. Why Join Us We offer a comprehensive range of benefits to all full-time employees including: Staff offers for discount tickets Retirement plan with organization matching (after 1 year of employment) Qualifying employer for the Public Student Loan Forgiveness Program (PSLF) Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA) Annual Leave, Sick Leave, and Personal Days available immediately upon hire 11 paid holidays per year Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA Flexible work arrangements We like to have fun! Check out the Kennedy Center National Dance Day 2023 staff video! Job Description The Senior Vice President of Marketing at the Kennedy Center is the chief marketing officer responsible for developing, implementing and maintaining the brand proposition for the Center, its programs and affiliate organizations. Working collaboratively with the senior management team in the Office of the President, the SVP Marketing has the primary responsibility for leading the marketing initiatives to fulfill the Center’s strategic plans and institutional initiatives. These include world class artistic endeavors, powerful national and local education programs and the expanding reach of the Living Memorial of President John F. Kennedy, for whom the Center is named. The SVP Marketing leads a sophisticated professional team to develop and implement annual and long-range marketing strategies including the creation and maintenance of a robust customer relationship management (CRM) approach. The SVP leads and manages the Marketing, Sales, Digital Media, and Retail Operations Departments. The Kennedy Center is a complex, dynamic performing arts organization with collaborative, matrixed reporting relationships. The role is extremely varied, spanning a wide range of activities. Key Responsibilities Provide strategic direction for the Kennedy Center brand proposition, ensuring broad and thorough implementation and effectiveness through all physical and virtual channels, programs and activities. Provide strong collaborative leadership with Center colleagues to ensure understanding, enthusiastic adoption and implementation. Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions. Keep abreast of new and emerging marketing techniques and new channels. Lead all facets of marketing and sales to achieve participation and engagement goals for the Center, whether through attendance at events (paid and unpaid) and visitor/tourism objectives. Provide strategic and annual direction to assist in meeting artistic and financial goals and objectives. Work with artistic leadership in planning programs and seasons. Supervise marketing/ticket sales campaigns and strategies for approximately 750 Kennedy Center presented events across the course of a 52 week season, including oversight of the National Symphony Orchestra and the Washington National Opera marketing operations. Institute and manage a robust Customer Relationship Management approach across the center in coordination with IT and Development. Oversee integrated, cross-functional strategies to increase lifetime value of current patrons. Identifying opportunities for new business ventures by researching industries and markets trends. Conduct market research to inform customer-facing strategies organization-wide as well as identifying potential customers and develop strategies to reach them. Provide oversight in the ongoing execution and advancement of the Kennedy Center’s customer experience initiatives in collaboration with the SVP Operations. Guide the evolving digital and social media strategies. Ensure the strategic integration of social media, website and digital content strategies achieve marketing, customer relationship and strategic communications goals. Work with the IT/Digital Committee in furtherance of digital objectives at the Board level. Provide ongoing input and development of new programmatic activities responding to and leading customer taste and interests. Identify and access new market segments and deepen existing segments in order to broaden patron engagement. Supervise effective, high performing customer-facing services including Box Office, Instant Charge and retail Operations. This includes leading and managing complex teams, ensuring full alignment with and consistent execution of the organization’s mission and goals and collaborating with colleagues across the center to identify and maximize cross-functional/cross-market opportunities. Fosters the culture and talent critical to advancing our mission in the most compelling way. This includes attracting, engaging and developing a diverse, highly engaged staff team that values collaboration, trust, communication, continuous learning and accountability. Act as Kennedy Center leadership with external agencies and organizations including Destination DC, DC Visitors and Tourism, Performing Arts Center Consortium Marketing team, and others. Other duties as may be assigned. Key Qualifications Education/Experience A minimum of 7-10 years senior level marketing and advertising experience at a managerial level Executive-level experience with major non-profit cultural institution, preferably a presenting organization of Performing Arts Center Experience/skill in marketing events within extremely competitive environment Excellent written and verbal communications skills Candidate must be local or willing to relocate to the DMV area Minimum Skills and/or Knowledge Required Brand management Direct marketing, including direct mail and telemarketing Database marketing Relationship and loyalty marketing Advertising Digital marketing, including social media Consumer research Customer experience and guest service management Revenue and expense budgeting Project Management