Adult Recruitment Specialist

  • Northeast Wisconsin Technical College
  • Northeast Wisconsin Technical College, West Mason Street, Green Bay, WI, United States
Full Time Communications/Broadcasting Academia-Higher Ed Marketing Strategy-Planning

Job Description

LOCATION:  Green Bay campus

STANDARD HOURS:  40 hours per week. Typical hours Monday through Friday 8:00 a.m. to 4:30 p.m.; with flexibility required to work other hours as necessary.


*Current benefit eligible employees will be placed within the pay range based on their current rate/range.


Location:  Northeast Wisconsin Technical College, Human Resources, 2740 West Mason Street,  Green Bay, WI  54307-9042. All postings are considered current and available until removed from the website.


Northeast Wisconsin Technical College is committed to promoting a learning environment where employees and students of differing perspectives and cultural backgrounds pursue career and academic goals embraced in an environment of respect and shared inquiry. 

The College is seeking to attract ethnically diverse instructors and staff who can inspire our increasingly diverse student population.



As a member of the Student Recruitment Team, lead district wide recruitment and sales activities of adult learners including the planning, coordination and implementation of various targeted marketing strategies. Promote technical, post-secondary education among adults, businesses, and community. Collaborate with departments across campus to coordinate adult recruitment efforts and events.  Compile and analyze recruitment data to identify communication and sales strategies that foster conversion from prospect to graduate.  Assist with all new student recruitment.  


Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the functions identified in the job description.

Essential Functions Statement(s)

  • Plan, develop, and implement recruitment and sales efforts and activities for adult learners in various targeted markets, to generate FTE growth.
  • Act as the ‘face’ of NWTC by creating and conducting group presentations to promote the college at events such as local businesses’ and industries’ employee gatherings, job fairs, business events, etc.  Speak publicly at events promoting NWTC enrollment and programs to audiences of all sizes.
  • Strategically align communication and sales approach with program outcomes and the annual marketing and recruitment plan.  Utilize social media strategies to attract and engage prospective adult students.
  • Participate at various fairs, events, and conferences.  Provide follow-up correspondence resulting from various prospect contacts, expos, employer visits, education, career fairs, and other recruitment events
  • Organize, set-up and conduct annual recruitment events through collaborative efforts with internal customers.
  • Develop promotional campaigns and special event materials specific to the adult market.  Distribute printed materials throughout the district and build web presence around educational opportunities for prospective students. 
  • Use data to develop strategic follow up communication plans with prospective students and measure quarterly FTE conversion rates.
  • Conduct strategic planning and develop new and innovative recruitment and sales activities for all target markets.
  • Use career planning, sales and relationship building approaches to explore career and educational goals with prospective students.  Increase college and career readiness and match students with appropriate NWTC programs or transfer opportunities.


Competency Statement(s)

  • Values - Demonstrate behaviors and action that support the College’s values - Customer Focus, Everyone Has Worth, Passion and Inspiration, Collaboration, Emotional Intelligence, Results and Accountability, Valuing Talent and Well Being, and Ethics.
  • Student Success – Demonstrate behaviors and actions that support student recruitment, retention, and student success initiatives.
  • Diversity Oriented - Ability to work effectively with people regardless of their age, gender, race, ethnicity, religion, or job type.
  • Analytical Skills – Use thinking and reasoning to solve a problem.
  • Communication, Oral - Ability to communicate effectively with others using the spoken word.
  • Creative – Think in such a way as to produce a new concept or idea.
  • Customer Oriented - Ability to take care of the customers’ needs while following company procedures.
  • Goal Oriented - Focus on a goal and obtain a pre-determined result.
  • Judgment – Formulate a sound decision using the available information.
  • Persuasive – Influence others to change position or to adopt a specific point of view.
  • Presentation Skills – Effectively present information publicly.
  • Problem Solving – Find a solution for or to deal proactively with work related problems.
  • Relationship Building – Effectively build relationships with customers and co-workers.


Education: Bachelor’s Degree in Marketing, Communications, Education or related field. 
Experience:  Minimum of two years’ experience in sales, marketing or customer relations fields.  Experience in secondary and postsecondary educational setting preferred.

**An equivalent combination of education and work experience may be considered.

Computer Skills

Proficient in Microsoft Office.  Ability to maintain electronic records in database management system.


Other Requirements

Obtainment and continued certification of Career Development Facilitator.

Ability to speak to large groups and general knowledge of technical college programs, admissions and recruiting techniques.

Must hold a valid driver’s license and be insurable under the District’s standard insurance policy terms.


School-College Administration, Continuing-Adult, Academic Admissions and Advising, Recruiting-Sourcing, Marketing Communications