Michigan State University
Eli and Edythe Broad Art Museum at Michigan State University, East Circle Drive, East Lansing, MI, USA
Full Time
Define and implement the Broad Art Museum’s communications strategy to increase public awareness and promote the programs and activities of the museum through a variety of worldwide media outreach activities; promote the museum’s programs to a targeted regional and international press corps with a view toward maximizing visitation to the museum; work with the university’s central communications team to ensure consistency and brand alignment in messaging throughout all museum communications materials; develop and maintain relationships with the museum’s target media, pitch and manage stories, answer media inquiries, and manage media visits and appearances, including providing in-depth guided tours; develop strategic marketing strategy, including digital, for exhibitions, public programs, and membership campaigns; write press materials, maintain the online pressroom, and distribute press releases, as well as ensure the museum’s media database is up to date and appropriately targeted; write and edit a variety of content, including marketing collateral copy, website copy, social media posts, and e-mail copy; monitor the media and the web for relevant stories about the museum and related fields, provide internal clip reports, and share relevant stories with museum followers online; oversee website content and supervise the day-to-day entry of content, as well as manage, develop, and implement content for social media; review all designed print pieces and submitted digital copy to ensure quality and consistency in voice and to maintain consistency in wording, branding, and messaging across all communications; oversee the development and production of all print and digital marketing collateral and advertising materials; conduct visitor and market surveys to assess public opinion of the museum to inform the ongoing communications strategy and assist other departments in shaping programs accordingly; actively seek public relations opportunities for the museum.