Michigan State University

Define and implement the Broad Art Museum’s communications strategy to increase public awareness and promote the programs and activities of the museum through a variety of worldwide media outreach activities; promote the museum’s programs to a targeted regional and international press corps with a view toward maximizing visitation to the museum; work with the university’s central communications team to ensure consistency and brand alignment in messaging throughout all museum communications materials; develop and maintain relationships with the museum’s target media, pitch and manage stories, answer media inquiries, and manage media visits and appearances, including providing in-depth guided tours; develop strategic marketing strategy, including digital, for exhibitions, public programs, and membership campaigns; write press materials, maintain the online pressroom, and distribute press releases, as well as ensure the museum’s media database is up to date and appropriately targeted; write and edit a variety of content, including marketing collateral copy, website copy, social media posts, and e-mail copy; monitor the media and the web for relevant stories about the museum and related fields, provide internal clip reports, and share relevant stories with museum followers online; oversee website content and supervise the day-to-day entry of content, as well as manage, develop, and implement content for social media; review all designed print pieces and submitted digital copy to ensure quality and consistency in voice and to maintain consistency in wording, branding, and messaging across all communications; oversee the development and production of all print and digital marketing collateral and advertising materials; conduct visitor and market surveys to assess public opinion of the museum to inform the ongoing communications strategy and assist other departments in shaping programs accordingly; actively seek public relations opportunities for the museum.