C.J. Bland is the co-founder and CEO of Minority Professional Network, Inc. (MPN) and a longtime DE&I speaker, trainer, facilitator and consultant.
Mr. Bland, was recently asked to share his insights on how marketing and advertising agencies and in-house marketing teams can do better at diversity recruiting.
Mr. Bland was asked a series of questions by Ginny Marvin , Editor-in-Chief of Editor-in-Chief at Search Engine Land , Marketing Land & MarTech Today .
Responses by Mr. Bland and others are captured in Ms. Marvin's article: "Actionable ways to drive diversity, equity and inclusion in your marketing organization."
Read Full Article by Ms. Marvin .
The specific questions answered by Mr. Bland were as follows:
There has been talk for years in the marketing industry about the need for and benefits of diverse teams and the lack of Black and minority representation in the industry. We see the same in tech -- lots of talk with little to show for it. What do you see as the leading factor: a pipeline issue, a networking issue, a mentorship issue? Are there other factors companies are overlooking? Or is it an actual lack of effort?
What are the steps companies that are serious about diversity but haven't been able to make progress, or don't know where to start, need to take?
What advice do you have for employees trying to push for change within their own marketing organizations?
What advice would you give to hiring managers in marketing organizations that have little to no diversity when interviewing minority candidates? Often there is talk about whether someone is going to be a "culture fit." Is that a worthwhile question to ask?
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