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Minimum Qualifications Seeking Tourism Development Manager for Visit Gainesville, Alachua County We’re hiring! If you’re a driven, creative, and collaborative marketing professional with experience managing large scale, multi-channel marketing, social media, and PR campaigns, check out this opportunity to  be a part of our award-winning team ! Are you a strategic, creative leader with a passion for destination marketing?  Do you thrive in a fast-paced environment, bringing energy, self-motivation, and fresh ideas to the table? Our tourism department is looking for a Tourism Development Manager to help shape the future of our destination. The ideal candidate is:  A dynamic leader with experience managing marketing, advertising, and tourism teams  A superior writer with a talent for storytelling and brand management  A strategic thinker who can oversee budgets and drive measurable results  A creative problem-solver who brings innovative ideas to destination marketing  A self-starter who thrives in collaboration and takes initiative If you’re ready to make an impact, we’d love to hear from you!  Minimum Qualifications - Bachelor's degree in tourism, public relations, business administration, hotel/restaurant management, marketing, journalism, or a related program and two years of hotel management, hotel sales and/or travel agent experience; or any equivalent combination of related training and experience. Applicants within six months of meeting the minimum education/experience requirement may be considered for trainee status. A Valid Florida Driver License is required and a Motor Vehicle Record that meets the requirements of Alachua County policy #6-7; Motor Vehicle Records will be reviewed prior to employment. If, in the past 24-month period, the applicants Motor Vehicle Record has more than three (3) moving traffic infractions or three (3) or more at fault motor vehicle accidents (or combination of both and /or a conviction/pending charge for driving under the influence) or is in violation of any standard mandated by Federal or State Law or Regulation, the minimum qualifications are not met for the position.   Successful completion of all applicable background checks pre-hire and ongoing are required. Position Summary This is highly responsible administrative work managing a program in tourist development to ensure that implementation and prescribed activities are carried out in accordance with departmental and County objectives. An employee assigned to this classification plans and develops methods and procedures for implementing programs to generate leads for conferences, conventions, meetings and other forms of group room business, directs and coordinates program activities, and may exercise control over subordinate employees for specific functions or phases of program. Work is performed under the direction of a higher level supervisor and is reviewed through conferences, reports, and observation of results obtained. Examples of Duties ESSENTIAL JOB FUNCTIONS   This is an emergency essential classification. Upon declaration of a disaster and/or emergency, all employees in this classification are required to work. Exudes a positive customer service focus. Advocates building organizational culture through aligning decisions with core values including: integrity, honesty, respect, diversity, innovation, accountability and communication. Supervises and coordinates the activities of subordinate employees including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing work-related complaints and resolving problems. Develops editorial calendar and creates targeted, effective media pitches and editorial submissions that increases the exposure of Tourist Development.  Assists with creating and/or enhancing the marketing plan for Alachua County Tourist Development and reviews reports and records of activities to ensure progress is being accomplished toward specific tourist development program objectives.   Represents tourist development program when necessary, at public meetings. Meets with local educational faculty, staff, clubs and organizations, government agencies and associations to develop community relations and draw attention to available promotional assistance.  Works closely with the local business community to communicate the Tourist Development vision and to involve them in servicing meetings and conventions and develops programs/ resources for community stakeholders to support advertising efforts related to program development and outreach.   Develops and/or assists in development, implementation, and maintenance of tourist development programs related computer programs.  Evaluates current procedures and practices for accomplishing tourist development program objectives and coordinates activities of the tourist development program with related activities of other County departments.   Provides strategic direction for the prospecting and qualifying of potential clients which are essential to developing sales accounts that will generate meetings, conventions, and trade shows.  Assists with maintaining standards of accreditation, ensuring compliance with departmental policy and process in accordance with Destinations International.  Reports to the Tourist Development Council Advisory Board on advertising efficiencies, budget expenditure, outcomes.  Oversees special projects and assists with new tourism product development and initiatives.  Oversees and develops the What’s Good guide of weekly events increasing engagement, ensuring timely and equitable coverage of tourism supporting events in Alachua County.  Reviews invoices and ensures contract compliance by advertising vendors and consultants. Conducts tourism stakeholder and consumer research and advises on emerging market opportunities.  Provides overall creative and content direction for internal projects and for outside vendors, photographers, videographers, graphic designers, voice over talent, etc.  Drives a County and/or personal vehicle to perform required duties.  Performs the duties listed, as well as those assigned, with professionalism and a sense of urgency.  NOTE: These examples are intended only as illustrations of the various kinds of work performed in positions allocated to this class. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. KNOWLEDGE, SKILLS AND ABILITIES  Thorough knowledge of current practices and principles of the tourist development program. Working knowledge of the county hotel and motel facilities, and public and private attractions and services. Thorough knowledge of local, state, and federal regulations related to the tourist development program. Knowledge of computer hardware and software requirements of program area. Ability to develop and implement operating policies and procedures. Ability to establish and maintain effective working relationships with the general public, contractors, local business owners, and elected officials. Ability to communicate effectively, both orally and in writing, and to prepare and organize written reports. Ability to generate necessary paperwork in accordance with local and state ordinances. Ability to plan and organize work and manage time. Ability to work independently with limited review. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; talk, and hear. The employee is occasionally required to reach and to be mobile. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. An organization is only as good as the people it employs. To attract and retain the best team possible, the Alachua County Board of County Commissioners offers a competitive benefit program. We believe that if we expect our employees to support the County, we must first support the health and financial well-being of our employees and their families, now and as they plan for their future.BoCC-Contributed Benefits Medical/Health Insurance   Employee Life Insurance   Florida Retirement System   Employee Assistance Program Optional Benefits Dental Insurance   Vision Insurance Supplemental & Dependent Life Insurance Deferred Retirement Program Flexible Spending Accounts Roth IRA Tuition Assistance Program Computer Purchase Program NOTE: For detailed information regarding available benefits click here. You may also view Frequently Asked Questions (FAQs) regarding benefits.  FLORIDA RETIREMENT SYSTEM (FRS) The Florida Retirement System is a retirement plan designed to provide an income to a vested employee and his/her family when the employee retires, becomes partially or totally disabled, or dies prior to retirement.  A defined benefit or defined contribution option may be chosen by the employee. TUITION ASSISTANCE PROGRAM Permanent, full-time employees are eligible for educational assistance funds. Contact the Human Resources Office for program details. HOLIDAYS Holidays are as follows:  New Years Day   Martin Luther King Day   Memorial Day   Juneteenth Independence Day   Labor Day   Veterans' Day   Thanksgiving Day   Friday following Thanksgiving   Christmas Eve (IAFF*)   Christmas Day   Additional Christmas Holiday (All non-IAFF employees)   2 Floating Holidays  (All non- IAFF employees) *IAFF – International Association of FirefightersPay periods are every two weeks, Monday through Sunday. Payday is Friday. International Association of Firefighters follow the General Contract 7k regarding holidays. Vacation Leave – Generous vacation accrual rates with payout of unused accrued leave, with some restrictions. For more detailed information regarding vacation leave refer to Employee Policy Manual, Section 7-2 . Sick leave is earned at a rate of 4 hours per pay period by all permanent, full-time employees*. At the end of each fiscal year, eligible employees can convert up to 10 days of accrued sick leave to vacation leave on a 2:1 basis. For more detailed information regarding sick leave refer to Employee Policy Manual, Section 7-3   *Accruals slightly different for IAFF employee.

Minimum Qualifications   Now Hiring: Tourism Marketing Coordinator !!! Are you a creative powerhouse with serious design skills  and a knack for storytelling?  Join the award-winning team at Visit Gainesville, Alachua County and help promote one of Florida’s most dynamic destinations! We’re looking for a  strategic brand manager + integrated marketing pro who:   *Designs eye-catching visuals across all media *Writes and edits like a boss across platforms *Knows Adobe Suite inside and out *Tracks performance, optimizes campaigns, and stays ahead of trends *Thrives in a fast-paced, creative environment You'll collaborate on advertising, PR, social media, and content strategy—and help manage visuals, assets, and vendor partnerships that bring our destination to life. Sound like your dream role? Apply now and help us show the world What’s Good ® in Alachua County! Minimum Qualifications:  Bachelor's degree in tourism, public relations, business administration, hotel/restaurant management, marketing, journalism, or a related program and one year of graphic design experience; or any equivalent combination of related training and experience. Applicants within six months of meeting the minimum education/experience requirement may be considered for trainee status.    A Valid Florida Driver License is required and a Motor Vehicle Record that meets the requirements of Alachua County policy #6-7; Motor Vehicle Records will be reviewed prior to employment. If, in the past 24-month period, the applicants Motor Vehicle Record has more than three (3) moving traffic infractions or three (3) or more at fault motor vehicle accidents (or combination of both and /or a conviction/pending charge for driving under the influence) or is in violation of any standard mandated by Federal or State Law or Regulation, the minimum qualifications are not met for the position.   Successful completion of all applicable background checks pre-hire and ongoing are required. Position Summary This is highly responsible administrative work managing a program in tourist development to ensure that implementation and prescribed activities are carried out in accordance with departmental and County objectives. An employee assigned to this classification is responsible for project management  and communication, including writing, editing, and graphic design to create content and collateral materials for marketing, advertising and public relations initiatives and other tourism related projects.  Work is performed under the direction of a higher-level supervisor and is reviewed through conferences, reports, and observation of results obtained. Examples of Duties This is an emergency essential classification.    Upon declaration of a disaster and/or emergency, all employees in this classification are required to work.    Exudes a positive customer service focus.    Advocates building organizational culture through aligning decisions with core values including: integrity, honesty, respect, diversity, innovation, accountability and communication.Responsible for social media planning and creating reels and posts that yield followers and engagement on the visitors bureau social media platforms. Utilizes advanced proficiency in writing and editing to create marketing, advertising, and public relations materials across diverse formats. Designs various marketing materials to promote tourism to Alachua County.  Works with third party vendors for video and photographic services. Keeps abreast of the latest trends and best practices in communications and design, contributing innovative ideas to enhance the effectiveness of tourism marketing strategies.  Reviews reports and records of activities to ensure progress is being accomplished toward specific tourist development program objectives. Creates reports that demonstrate campaign effectiveness and key performance metrics. Contributes and adheres to editorial and publishing calendar and assists in creating media pitches and editorial submissions that increases the exposure of Visit Gainesville . Maintains an organized video and photo assets library and obtains/maintains/organizes all image and content rights releases.  Assists with the marketing plan for Alachua County Tourist Development. Maintains accurate calendar of conferences, conventions, meetings, major sporting events, university, city, and county events Develops and/or assists in development, implementation, and maintenance of tourist development program related computer programs.  Drives a County and/or personal vehicle to perform required duties.   Performs the duties listed, as well as those assigned, with professionalism and a sense of urgency.   NOTE: These examples are intended only as illustrations of the various kinds of work performed in positions allocated to this class. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. KNOWLEDGE, SKILLS, AND ABILITIES   Expert knowledge of Adobe Suite and current design software and be skilled in every step of the design process, from concept to final deliverable.   Knowledge of search engine optimization (SEO) and web analytics.   Proficiency in Microsoft Office and content management systems.   Thorough knowledge of current practices and principles of the tourist development program.   Working knowledge of the county hotel and motel facilities, and public and private attractions and services.   Thorough knowledge of local, state, and federal regulations related to the tourist development program. Strong attention to detail skills.   Excellent time management and organizational skills.   Ability to be creative and think outside of the box. Ability to develop and implement operating policies and procedures.   Ability to establish and maintain effective working relationships with the general public, contractors, local business owners, and elected officials.   Ability to communicate effectively, both orally and in writing, and to prepare and organize written reports.   Ability to generate necessary paperwork in accordance with local and state ordinances.  Ability to adapt to changing priorities and meet tight deadlines.  Ability to work independently with limited review. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   While performing the duties of this job, the employee is regularly required to sit, talk, and hear. The employee is occasionally required to reach and to be mobile.   The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.   WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   The noise level in the work environment is usually moderate. An organization is only as good as the people it employs. To attract and retain the best team possible, the Alachua County Board of County Commissioners offers a competitive benefit program. We believe that if we expect our employees to support the County, we must first support the health and financial well-being of our employees and their families, now and as they plan for their future.BoCC-Contributed Benefits Medical/Health Insurance   Employee Life Insurance   Florida Retirement System   Employee Assistance Program Optional Benefits Dental Insurance   Vision Insurance Supplemental & Dependent Life Insurance Deferred Retirement Program Flexible Spending Accounts Roth IRA Tuition Assistance Program Computer Purchase Program NOTE: For detailed information regarding available benefits click here. You may also view Frequently Asked Questions (FAQs) regarding benefits.  FLORIDA RETIREMENT SYSTEM (FRS) The Florida Retirement System is a retirement plan designed to provide an income to a vested employee and his/her family when the employee retires, becomes partially or totally disabled, or dies prior to retirement.  A defined benefit or defined contribution option may be chosen by the employee. TUITION ASSISTANCE PROGRAM Permanent, full-time employees are eligible for educational assistance funds. Contact the Human Resources Office for program details. HOLIDAYS Holidays are as follows:  New Years Day   Martin Luther King Day   Memorial Day   Juneteenth Independence Day   Labor Day   Veterans' Day   Thanksgiving Day   Friday following Thanksgiving   Christmas Eve (IAFF*)   Christmas Day   Additional Christmas Holiday (All non-IAFF employees)   2 Floating Holidays  (All non- IAFF employees) *IAFF – International Association of FirefightersPay periods are every two weeks, Monday through Sunday. Payday is Friday. International Association of Firefighters follow the General Contract 7k regarding holidays. Vacation Leave – Generous vacation accrual rates with payout of unused accrued leave, with some restrictions. For more detailed information regarding vacation leave refer to Employee Policy Manual, Section 7-2 . Sick leave is earned at a rate of 4 hours per pay period by all permanent, full-time employees*. At the end of each fiscal year, eligible employees can convert up to 10 days of accrued sick leave to vacation leave on a 2:1 basis. For more detailed information regarding sick leave refer to Employee Policy Manual, Section 7-3   *Accruals slightly different for IAFF employee.

Minimum Qualifications Graduation from high school or equivalent and three years general office/clerical and/or customer service experience; or any equivalent combination of related training and experience. Applicants within six months of meeting the minimum education/experience requirement may be considered for trainee status. College course work will substitute for experience on a year for year basis Must be able to type at a rate of 35 correct words per minute as required by the position.  Successful completion of all applicable background checks pre-hire and ongoing are required. For Community Support Services only (additional requirement): A Valid Florida Driver License is required and a Motor Vehicle Record that meets the requirements of Alachua County policy #6-7; Motor Vehicle Records will be reviewed prior to employment.   If, in the past 24-month period, the applicants Motor Vehicle Record has more than three (3) moving traffic infractions or three (3) or more at fault motor vehicle accidents (or combination of both and /or a conviction/pending charge for driving under the influence) or is in violation of any standard mandated by Federal or State Law or Regulation, the minimum qualifications are not met for the position. For Human Resources:   Successful completion of a pre-employment drug screen is required  prior to employment.    For County Manager’s Office: Reliable transportation is required to attend monthly meetings. Position Summary This is highly specialized and complex office work performing office and administrative duties of wide variety and scope. An employee assigned to this classification is expected to make decisions and act independently in accordance with established departmental policies and procedures. Supervisor may review non-routine decisions. Work is performed under the direction of a higher-level supervisor and is reviewed through conferences, reports and observation of results obtained. Examples of Duties ESSENTIAL JOB FUNCTIONS   This is an emergency essential classification. Upon declaration of a disaster and/or emergency, all employees in this classification are required to work.   Exudes  a positive customer service focus.   Advocates building organizational culture through aligning decisions with core values including:  integrity, honesty, respect, diversity, innovation, accountability and communication. Assists department head or designee in reviewing complaints or requests for services from the general public or other County departments. Prepares responses to requests; provides background information to supervisor to aid in responding to request. May coordinate the activities of subordinate employees including determining work procedures and schedules; issuing instructions and assigning duties; reviewing work; and conducting departmental training and orientation. Assists in the preparation of departmental budgets and prepares reports and statistical data. Makes recommendations, performs limited analysis, reviews and monitors budgets. Assists in the preparation of payrolls, purchase orders, purchase requests and other fiscal and statistical data. Establishes and maintains office filing systems; classifies and codes materials for filing; locates and retrieves files and materials as required. Schedules appointments for superior; arranges travel schedule and makes travel reservations. Prepares office/departmental paperwork such as correspondence, reports, forms, agendas and related material. Takes and transcribes minutes as required. Opens, sorts and distributes incoming office/departmental mail; collects, seals and stamps outgoing mail. Files office correspondence and records; ensures that notices, memoranda, directives and related material are properly distributed. Prepares, interprets and maintains department policy and procedure manuals and interprets complex and detailed data. Drives a County and/or personal vehicle to perform required duties (Community support Services).  Performs the duties listed, as well as those assigned, with professionalism and a sense of urgency. For Community Support Services only: Drives a County vehicle daily for mail runs to downtown location, frequently drives a County vehicle to pick up special items needed for the office and/or special events and occasionally drives County vehicle to Fleet for repairs. NOTE: The above listed examples are intended only as illustrations of the various kinds of work performed in positions allocated to this class. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. KNOWLEDGE, SKILLS AND ABILITIES Considerable knowledge of office practices and procedures. Considerable knowledge of vocabulary, grammar, spelling and punctuation in order to prepare and edit typed material. Considerable knowledge of established departmental standard operating procedures. Considerable knowledge of word processing systems and keyboards. Knowledge of effective telephone etiquette. Skill in dealing with applicants, employees, and the general public. Ability to plan and organize work and manage time effectively. Ability to effectively supervise and coordinate the activities of subordinate employees. Ability to follow oral and written instructions. Ability to write and organize correspondence. Ability to proofread typed material and make appropriate corrections. Ability to establish and maintain effective working relationships. Ability to establish and maintain accurate, efficient filing systems. Ability to work independently on multiple tasks and projects; ability to prioritize tasks. Ability to write and organize reports and memoranda. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required reach and to be mobile. The employee may occasionally move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and the ability to adjust focus. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. An organization is only as good as the people it employs. To attract and retain the best team possible, the Alachua County Board of County Commissioners offers a competitive benefit program. We believe that if we expect our employees to support the County, we must first support the health and financial well-being of our employees and their families, now and as they plan for their future.BoCC-Contributed Benefits Medical/Health Insurance   Employee Life Insurance   Florida Retirement System   Employee Assistance Program Optional Benefits Dental Insurance   Vision Insurance Supplemental & Dependent Life Insurance Deferred Retirement Program Flexible Spending Accounts Roth IRA Tuition Assistance Program Computer Purchase Program NOTE: For detailed information regarding available benefits click here. You may also view Frequently Asked Questions (FAQs) regarding benefits.  FLORIDA RETIREMENT SYSTEM (FRS) The Florida Retirement System is a retirement plan designed to provide an income to a vested employee and his/her family when the employee retires, becomes partially or totally disabled, or dies prior to retirement.  A defined benefit or defined contribution option may be chosen by the employee. TUITION ASSISTANCE PROGRAM Permanent, full-time employees are eligible for educational assistance funds. Contact the Human Resources Office for program details. HOLIDAYS Holidays are as follows:  New Years Day   Martin Luther King Day   Memorial Day   Juneteenth Independence Day   Labor Day   Veterans' Day   Thanksgiving Day   Friday following Thanksgiving   Christmas Eve (IAFF*)   Christmas Day   Additional Christmas Holiday (All non-IAFF employees)   2 Floating Holidays  (All non- IAFF employees) *IAFF – International Association of FirefightersPay periods are every two weeks, Monday through Sunday. Payday is Friday. International Association of Firefighters follow the General Contract 7k regarding holidays. Vacation Leave – Generous vacation accrual rates with payout of unused accrued leave, with some restrictions. For more detailed information regarding vacation leave refer to Employee Policy Manual, Section 7-2 . Sick leave is earned at a rate of 4 hours per pay period by all permanent, full-time employees*. At the end of each fiscal year, eligible employees can convert up to 10 days of accrued sick leave to vacation leave on a 2:1 basis. For more detailed information regarding sick leave refer to Employee Policy Manual, Section 7-3   *Accruals slightly different for IAFF employee.

Minimum Qualifications Bachelor's degree in tourism, public relations, business administration, hotel/restaurant management, marketing, journalism, or a related program and two years of hotel management, hotel sales and/or travel agent experience; or any equivalent combination of related training and experience. Applicants within six months of meeting the minimum education/experience requirement may be considered for trainee status. A Valid Florida Driver License is required and a Motor Vehicle Record that meets the requirements of Alachua County policy #6-7; Motor Vehicle Records will be reviewed prior to employment. If, in the past 24-month period, the applicants Motor Vehicle Record has more than three (3) moving traffic infractions or three (3) or more at fault motor vehicle accidents (or combination of both and /or a conviction/pending charge for driving under the influence) or is in violation of any standard mandated by Federal or State Law or Regulation, the minimum qualifications are not met for the position.   Successful completion of all applicable background checks pre-hire and ongoing are required.  Position Summary This is highly responsible administrative work managing a program in tourist development to ensure that implementation and prescribed activities are carried out in accordance with departmental and County objectives. An employee assigned to this classification plans and develops methods and procedures for implementing programs to generate leads for conferences, conventions, meetings and other forms of group room business, directs and coordinates program activities, and may exercise control over subordinate employees for specific functions or phases of program. Work is performed under the direction of a higher level supervisor and is reviewed through conferences, reports, and observation of results obtained. Examples of Duties ESSENTIAL JOB FUNCTIONS   This is an emergency essential classification. Upon declaration of a disaster and/or emergency, all employees in this classification are required to work. Exudes a positive customer service focus. Advocates building organizational culture through aligning decisions with core values including: integrity, honesty, respect, diversity, innovation, accountability and communication. Supervises and coordinates the activities of subordinate employees including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing work-related complaints and resolving problems. Develops editorial calendar and creates targeted, effective media pitches and editorial submissions that increases the exposure of Tourist Development.  Assists with creating and/or enhancing the marketing plan for Alachua County Tourist Development and reviews reports and records of activities to ensure progress is being accomplished toward specific tourist development program objectives.   Represents tourist development program when necessary, at public meetings. Meets with local educational faculty, staff, clubs and organizations, government agencies and associations to develop community relations and draw attention to available promotional assistance.  Works closely with the local business community to communicate the Tourist Development vision and to involve them in servicing meetings and conventions and develops programs/ resources for community stakeholders to support advertising efforts related to program development and outreach.   Develops and/or assists in development, implementation, and maintenance of tourist development programs related computer programs.  Evaluates current procedures and practices for accomplishing tourist development program objectives and coordinates activities of the tourist development program with related activities of other County departments.   Provides strategic direction for the prospecting and qualifying of potential clients which are essential to developing sales accounts that will generate meetings, conventions, and trade shows.  Assists with maintaining standards of accreditation, ensuring compliance with departmental policy and process in accordance with Destinations International.  Reports to the Tourist Development Council Advisory Board on advertising efficiencies, budget expenditure, outcomes.  Oversees special projects and assists with new tourism product development and initiatives.  Oversees and develops the What’s Good guide of weekly events increasing engagement, ensuring timely and equitable coverage of tourism supporting events in Alachua County.  Reviews invoices and ensures contract compliance by advertising vendors and consultants. Conducts tourism stakeholder and consumer research and advises on emerging market opportunities.  Provides overall creative and content direction for internal projects and for outside vendors, photographers, videographers, graphic designers, voice over talent, etc.  Drives a County and/or personal vehicle to perform required duties.  Performs the duties listed, as well as those assigned, with professionalism and a sense of urgency.  NOTE: These examples are intended only as illustrations of the various kinds of work performed in positions allocated to this class. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. KNOWLEDGE, SKILLS AND ABILITIES  Thorough knowledge of current practices and principles of the tourist development program. Working knowledge of the county hotel and motel facilities, and public and private attractions and services. Thorough knowledge of local, state, and federal regulations related to the tourist development program. Knowledge of computer hardware and software requirements of program area. Ability to develop and implement operating policies and procedures. Ability to establish and maintain effective working relationships with the general public, contractors, local business owners, and elected officials. Ability to communicate effectively, both orally and in writing, and to prepare and organize written reports. Ability to generate necessary paperwork in accordance with local and state ordinances. Ability to plan and organize work and manage time. Ability to work independently with limited review. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; talk, and hear. The employee is occasionally required to reach and to be mobile. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. An organization is only as good as the people it employs. To attract and retain the best team possible, the Alachua County Board of County Commissioners offers a competitive benefit program. We believe that if we expect our employees to support the County, we must first support the health and financial well-being of our employees and their families, now and as they plan for their future.BoCC-Contributed Benefits Medical/Health Insurance   Employee Life Insurance   Florida Retirement System   Employee Assistance Program Optional Benefits Dental Insurance   Vision Insurance Supplemental & Dependent Life Insurance Deferred Retirement Program Flexible Spending Accounts Roth IRA Tuition Assistance Program Computer Purchase Program NOTE: For detailed information regarding available benefits click here. You may also view Frequently Asked Questions (FAQs) regarding benefits.  FLORIDA RETIREMENT SYSTEM (FRS) The Florida Retirement System is a retirement plan designed to provide an income to a vested employee and his/her family when the employee retires, becomes partially or totally disabled, or dies prior to retirement.  A defined benefit or defined contribution option may be chosen by the employee. TUITION ASSISTANCE PROGRAM Permanent, full-time employees are eligible for educational assistance funds. Contact the Human Resources Office for program details. HOLIDAYS Holidays are as follows:  New Years Day   Martin Luther King Day   Memorial Day   Juneteenth Independence Day   Labor Day   Veterans' Day   Thanksgiving Day   Friday following Thanksgiving   Christmas Eve (IAFF*)   Christmas Day   Additional Christmas Holiday (All non-IAFF employees)   2 Floating Holidays  (All non- IAFF employees) *IAFF – International Association of FirefightersPay periods are every two weeks, Monday through Sunday. Payday is Friday. International Association of Firefighters follow the General Contract 7k regarding holidays. Vacation Leave – Generous vacation accrual rates with payout of unused accrued leave, with some restrictions. For more detailed information regarding vacation leave refer to Employee Policy Manual, Section 7-2 . Sick leave is earned at a rate of 4 hours per pay period by all permanent, full-time employees*. At the end of each fiscal year, eligible employees can convert up to 10 days of accrued sick leave to vacation leave on a 2:1 basis. For more detailed information regarding sick leave refer to Employee Policy Manual, Section 7-3   *Accruals slightly different for IAFF employee.

Minimum Qualifications Bachelor's degree in tourism, public relations, business administration, hotel/restaurant management, marketing, journalism, or a related program and two years of hotel management, hotel sales and/or travel agent experience; or any equivalent combination of related training and experience. Applicants within six months of meeting the minimum education/experience requirement may be considered for trainee status. A Valid Florida Driver License is required and a Motor Vehicle Record that meets the requirements of Alachua County policy #6-7; Motor Vehicle Records will be reviewed prior to employment. If, in the past 24-month period, the applicants Motor Vehicle Record has more than three (3) moving traffic infractions or three (3) or more at fault motor vehicle accidents (or combination of both and /or a conviction/pending charge for driving under the influence) or is in violation of any standard mandated by Federal or State Law or Regulation, the minimum qualifications are not met for the position.   Successful completion of all applicable background checks pre-hire and ongoing are required.  Position Summary This is highly responsible administrative work managing a program in tourist development to ensure that implementation and prescribed activities are carried out in accordance with departmental and County objectives. An employee assigned to this classification plans and develops methods and procedures for implementing programs to generate leads for conferences, conventions, meetings and other forms of group room business, directs and coordinates program activities, and may exercise control over subordinate employees for specific functions or phases of program. Work is performed under the direction of a higher level supervisor and is reviewed through conferences, reports, and observation of results obtained. Examples of Duties ESSENTIAL JOB FUNCTIONS   This is an emergency essential classification. Upon declaration of a disaster and/or emergency, all employees in this classification are required to work. Exudes a positive customer service focus. Advocates building organizational culture through aligning decisions with core values including: integrity, honesty, respect, diversity, innovation, accountability and communication. Supervises and coordinates the activities of subordinate employees including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing work-related complaints and resolving problems. Develops editorial calendar and creates targeted, effective media pitches and editorial submissions that increases the exposure of Tourist Development.  Assists with creating and/or enhancing the marketing plan for Alachua County Tourist Development and reviews reports and records of activities to ensure progress is being accomplished toward specific tourist development program objectives.   Represents tourist development program when necessary, at public meetings. Meets with local educational faculty, staff, clubs and organizations, government agencies and associations to develop community relations and draw attention to available promotional assistance.  Works closely with the local business community to communicate the Tourist Development vision and to involve them in servicing meetings and conventions and develops programs/ resources for community stakeholders to support advertising efforts related to program development and outreach.   Develops and/or assists in development, implementation, and maintenance of tourist development programs related computer programs.  Evaluates current procedures and practices for accomplishing tourist development program objectives and coordinates activities of the tourist development program with related activities of other County departments.   Provides strategic direction for the prospecting and qualifying of potential clients which are essential to developing sales accounts that will generate meetings, conventions, and trade shows.  Assists with maintaining standards of accreditation, ensuring compliance with departmental policy and process in accordance with Destinations International.  Reports to the Tourist Development Council Advisory Board on advertising efficiencies, budget expenditure, outcomes.  Oversees special projects and assists with new tourism product development and initiatives.  Oversees and develops the What’s Good guide of weekly events increasing engagement, ensuring timely and equitable coverage of tourism supporting events in Alachua County.  Reviews invoices and ensures contract compliance by advertising vendors and consultants. Conducts tourism stakeholder and consumer research and advises on emerging market opportunities.  Provides overall creative and content direction for internal projects and for outside vendors, photographers, videographers, graphic designers, voice over talent, etc.  Drives a County and/or personal vehicle to perform required duties.  Performs the duties listed, as well as those assigned, with professionalism and a sense of urgency.  NOTE: These examples are intended only as illustrations of the various kinds of work performed in positions allocated to this class. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. KNOWLEDGE, SKILLS AND ABILITIES  Thorough knowledge of current practices and principles of the tourist development program. Working knowledge of the county hotel and motel facilities, and public and private attractions and services. Thorough knowledge of local, state, and federal regulations related to the tourist development program. Knowledge of computer hardware and software requirements of program area. Ability to develop and implement operating policies and procedures. Ability to establish and maintain effective working relationships with the general public, contractors, local business owners, and elected officials. Ability to communicate effectively, both orally and in writing, and to prepare and organize written reports. Ability to generate necessary paperwork in accordance with local and state ordinances. Ability to plan and organize work and manage time. Ability to work independently with limited review. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; talk, and hear. The employee is occasionally required to reach and to be mobile. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. An organization is only as good as the people it employs. To attract and retain the best team possible, the Alachua County Board of County Commissioners offers a competitive benefit program. We believe that if we expect our employees to support the County, we must first support the health and financial well-being of our employees and their families, now and as they plan for their future.BoCC-Contributed Benefits Medical/Health Insurance   Employee Life Insurance   Florida Retirement System   Employee Assistance Program Optional Benefits Dental Insurance   Vision Insurance Supplemental & Dependent Life Insurance Deferred Retirement Program Flexible Spending Accounts Roth IRA Tuition Assistance Program Computer Purchase Program NOTE: For detailed information regarding available benefits click here. You may also view Frequently Asked Questions (FAQs) regarding benefits.  FLORIDA RETIREMENT SYSTEM (FRS) The Florida Retirement System is a retirement plan designed to provide an income to a vested employee and his/her family when the employee retires, becomes partially or totally disabled, or dies prior to retirement.  A defined benefit or defined contribution option may be chosen by the employee. TUITION ASSISTANCE PROGRAM Permanent, full-time employees are eligible for educational assistance funds. Contact the Human Resources Office for program details. HOLIDAYS Holidays are as follows:  New Years Day   Martin Luther King Day   Memorial Day   Juneteenth Independence Day   Labor Day   Veterans' Day   Thanksgiving Day   Friday following Thanksgiving   Christmas Eve (IAFF*)   Christmas Day   Additional Christmas Holiday (All non-IAFF employees)   2 Floating Holidays  (All non- IAFF employees) *IAFF – International Association of FirefightersPay periods are every two weeks, Monday through Sunday. Payday is Friday. International Association of Firefighters follow the General Contract 7k regarding holidays. Vacation Leave – Generous vacation accrual rates with payout of unused accrued leave, with some restrictions. For more detailed information regarding vacation leave refer to Employee Policy Manual, Section 7-2 . Sick leave is earned at a rate of 4 hours per pay period by all permanent, full-time employees*. At the end of each fiscal year, eligible employees can convert up to 10 days of accrued sick leave to vacation leave on a 2:1 basis. For more detailed information regarding sick leave refer to Employee Policy Manual, Section 7-3   *Accruals slightly different for IAFF employee.

Minimum Qualifications Bachelor's degree with major course work in public administration, business administration or related field and five years of experience in economic development and/or tourism including two years of supervisory experience, or related field; or an equivalent combination of related training, education and experience. Applicants within six months of meeting the education/experience requirement may be considered for trainee status. A Valid Florida Driver License is required and a Motor Vehicle Record that meets the requirements of Alachua County policy #6-7; Motor Vehicle Records will be reviewed prior to employment. If, in the past 24-month period, the applicants Motor Vehicle Record has more than three (3) moving traffic infractions or three (3) or more at fault motor vehicle accidents (or combination of both and /or a conviction/pending charge for driving under the influence) or is in violation of any standard mandated by Federal or State Law or Regulation, the minimum qualifications are not met for the position. Successful completion of all applicable background checks pre-hire and ongoing are required. Position Summary This is highly responsible administrative and managerial work promoting economic development and tourism for Alachua County. An employee assigned to this classification performs a variety of routine and complex administrative, technical and professional work in the preparation and implementation of economic development and tourism plans, programs and services. Work is performed under the general supervision of a higher-level supervisor and is reviewed through conferences, reports and observations of results obtained. Examples of Duties This is an emergency essential classification. Upon declaration of a disaster and/or emergency, all employees in this classification are required to work. Exudes a positive customer service focus. Advocates building organizational culture through aligning decisions with core values including: integrity, honesty, respect, diversity, innovation, accountability and communication. Supervises and coordinates the activities of subordinate employees including determining work procedures and schedules; issuing instructions and assigning duties; reviewing work; recommending personnel actions; conducting performance reviews; and conducting departmental training and orientation. Leads our diverse staff offering guidance, training and support in an accountable, approachable and professional manner. Determines work procedures and schedules; issues instructions and assigns duties; reviews work; recommends personnel actions; and conducts performance reviews. Establishes the overall direction and oversight of the Tourist and Economic Development Office, including strategic deployment of marketing and advertising, outreach and advocacy efforts, building strong working relationships with tourism and economic development staff; County departments; stakeholder groups; and local and state partners. Establishes and monitors benchmarks for Tourist and Economic Development reporting, including ongoing monitoring across Key Performance Indicators (KPI’s) for employment, business, and advocacy efforts. Determines timing and provides reporting to County leadership on an ongoing basis. Develops and implements creative programs to recruit/retain employers in niche market sectors focusing on agriculture and food security, and the Eco-Loop project. Serves as a liaison with the Chamber of Commerce, CareerSource North Central Florida, Florida Commerce, and all nine incorporated Alachua County cities/towns on economic development and tourism initiatives. Manages budget and resources with an emphasis on responsible stewardship. Provides data driven reports/updates to the County Commission, Economic Development Advisory Board, Tourist Development Council, and other stakeholders regarding goals, accomplishments of department. Develops short- and long-range plans; gathers, interprets and prepares data for studies, reports and recommendations; coordinates activities with other departments and agencies as needed. Determines recommendations for advertising, marketing and communications expenditures related to key messaging for economic development and tourism, with key audiences, messaging, and target markets strategically determined through asset inventories and research. Produces professional, accurate, quality reports. Values lifelong learning to remain current on professional trends and takes a personal interest in the professionalism and career development of staff. Achieves and sustains professional accreditations related to Tourist and Economic Development.   Coordinates the processing and issuance of industrial revenue bonds or other local economic development financing tools. Monitors local, state and federal legislation and regulations relating to economic development and tourism, and reports findings, trends and recommendations to the County Manager. Provides project management and fiscal oversight to any County operated redevelopment districts. Writes, prepares and delivers articles, speeches and press releases about economic development and tourism in the county.  Requires in/out-of-state travel to meet with prospective business executives for recruitment/retention efforts. Reviews Small Business Applications and certifies eligible businesses. Attends all Economic Development Advisory Committee and Tourist Development Council meetings. Oversees preparation and administration of grant applications related to areas of responsibility. Works closely with Contracts, Legal, Finance & Accounting, and other internal and external stakeholders to negotiate and execute contracts, grants, and commitments. Drives a personal vehicle regularly to perform duties as required. Performs the duties listed, as well as those assigned, with professionalism and a sense of urgency. NOTE: These examples are intended only as illustrations of the various kinds of work performed in positions allocated to this class. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. KNOWLEDGE, SKILLS AND ABILITIES Thorough knowledge of laws, ordinances, regulations and statutes governing workforce, business, industrial development functions and tourism.   Considerable knowledge of the purpose and scope of the program areas for economic development and tourism. Considerable knowledge of marketing methods and techniques. Knowledge of basic governmental accounting terminology and procedures.  Knowledge of principles and programs of Alachua County government. Knowledge of governmental budget procedures. Skill in the operation of the following equipment: personal computer, motor vehicle; calculator; telephone; copy machine; and fax machine. Ability to effectively supervise and coordinate the activities of subordinate supervisors and employees. Ability to research and collect data in order to make sound recommendations for program policies and procedures. Ability to effectively communicate, both in writing and verbally, including public speaking. Ability to translate technical data and information into an easily understood format for presentation. Ability to analyze financial and accounting records and to prepare clear and concise reports. Ability to develop programs that effectively resolve operational problems. Ability to develop long-term plans and programs and to evaluate work accomplishments. Ability to work effectively with elected officials, department directors, representatives of other agencies, other County employees, members of the area business community and the general public. Ability to exercise sound judgment in analyzing facts and trends. Ability to make effective presentations in a group or individual setting. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed mostly in office settings. Some outdoor work is required in the inspection of various land use developments and construction sites. Hand-eye coordination is necessary to operate computers and various pieces of office equipment. While performing the duties of this job, the employee is occasionally required to stand or sit; walk; use hands to finger, handle, feel or operate objects, tools or controls; and reach with hands and arms. The employee is occasionally required to climb or balance; stoop, kneel, crouch or crawl; talk or hear.   The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee occasionally works in outside weather conditions. The employee is occasionally exposed to wet and/or humid conditions, or airborne particles. The noise level in the work environment is usually quiet in the office, and moderate in the field. An organization is only as good as the people it employs. To attract and retain the best team possible, the Alachua County Board of County Commissioners offers a competitive benefit program. We believe that if we expect our employees to support the County, we must first support the health and financial well-being of our employees and their families, now and as they plan for their future.BoCC-Contributed Benefits Medical/Health Insurance   Employee Life Insurance   Florida Retirement System   Employee Assistance Program Optional Benefits Dental Insurance   Vision Insurance Supplemental & Dependent Life Insurance Deferred Retirement Program Flexible Spending Accounts Roth IRA Tuition Assistance Program Computer Purchase Program NOTE: For detailed information regarding available benefits click here. You may also view Frequently Asked Questions (FAQs) regarding benefits.  FLORIDA RETIREMENT SYSTEM (FRS) The Florida Retirement System is a retirement plan designed to provide an income to a vested employee and his/her family when the employee retires, becomes partially or totally disabled, or dies prior to retirement.  A defined benefit or defined contribution option may be chosen by the employee. TUITION ASSISTANCE PROGRAM Permanent, full-time employees are eligible for educational assistance funds. Contact the Human Resources Office for program details. HOLIDAYS Holidays are as follows:  New Years Day   Martin Luther King Day   Memorial Day   Juneteenth Independence Day   Labor Day   Veterans' Day   Thanksgiving Day   Friday following Thanksgiving   Christmas Eve (IAFF*)   Christmas Day   Additional Christmas Holiday (All non-IAFF employees)   2 Floating Holidays  (All non- IAFF employees) *IAFF – International Association of FirefightersPay periods are every two weeks, Monday through Sunday. Payday is Friday. International Association of Firefighters follow the General Contract 7k regarding holidays. Vacation Leave – Generous vacation accrual rates with payout of unused accrued leave, with some restrictions. For more detailed information regarding vacation leave refer to Employee Policy Manual, Section 7-2 . Sick leave is earned at a rate of 4 hours per pay period by all permanent, full-time employees*. At the end of each fiscal year, eligible employees can convert up to 10 days of accrued sick leave to vacation leave on a 2:1 basis. For more detailed information regarding sick leave refer to Employee Policy Manual, Section 7-3   *Accruals slightly different for IAFF employee.