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The Cascade PBS’s mission is to inform and inspire our community to make the world a better place. Our vision is to be the most essential and relevant media organization in the region. The Marketing Manager leads the planning and execution of marketing and communications campaigns and organizational initiatives. This role champions consistent messaging, aligns resources, tracks deliverables, and uses data and analytics to benchmark success while demonstrating Cascade PBS’s values of integrity, community, innovation and diversity. Salary range : $96,000 - $109,000 Location : Seattle, WA  Hybrid schedule available  Cascade PBS offers competitive benefits to team members working 20 hours or more a week. Benefits include:  11 paid holidays 1 personal holiday 21 of Paid Time Off (PTO) to start Half-day Fridays during Summer Company-matched 401(k) Retirement Plan that is fully-vested immediately Employer paid ORCA card Employee Assistance Program (EAP) Medical Dental Vision KEY RESPONSIBILITIES/DUTIES Support the Director of Programming, Marketing and Communications with organization wide strategic and operational leadership Manage Email and Digital Marketing Specialist, Campaign Specialist, and Social Media Editor Coordinate cross-functional campaigns with design, video, social media, philanthropy, events, and editorial teams Help lead cross-functional efforts to develop new data-driven methods to drive reach, engagement and conversion Develop strategy and guide staff in developing content, email, and social marketing strategies Develop and maintain effective relationships with senior management and community partners Lead cross-functional efforts to set monthly promotional priorities and communicate them across the organization Maintain departmental calendar and documentation of ongoing Marcom activities and communicate deadlines and expectations Ensure consistent messaging across all channels for a seamless experience across print, web, on-air and digital platforms Contribute to discussions around programmatic, digital, social and OTT/CTV campaigns Oversee placement of radio, out of home and other traditional paid media Coordinate with Data and Analytics team for measurement and optimization of the marketing funnel Develop and track marketing and communications budgets in association with each project Work with external agency on earned media initiatives as assigned Review deliverables and campaign plans to ensure high quality work Submit creative briefs for design assets and on-air promos as needed Manage brand voice and editorial style guide and provide writing and copy editing support Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of Cascade PBS. Other duties, responsibilities and activities may change or be assigned at any time with or without notice REQUIRED SKILLS/ABILITIES Five years of experience managing cross-functional projects preferred Strong critical thinking skills with the ability to analyze information and make sound decisions Exceptional verbal and written communications skills including copywriting and copy editing Outstanding attention to detail and creative judgment Ability to manage through change in dynamic media industry environment Experience with CRM and email platforms; Salesforce and Marketing Cloud preferred EDUCATION AND EXPERIENCE Bachelor’s Degree (preferably in Business, Marketing, or Communications) or equivalent experience required Seven years of experience in marketing and communications related field required Three years of hiring, management and supervisory experience required Experience developing and executing marketing and communications plans required Experience developing and executing e-mail marketing touchpoints in digital ecosystem required  PHYSICAL REQUIREMENTS Ability to view data on a computer screen for long periods of time Ability to type on a keyboard for long periods of time Ability to sit or stand for extended periods The hiring process for this role will include a phone screen and a virtual or in-person panel interview. In some instances, additional panel interviews may take place. If you need reasonable accommodation during the job application or interview process, please contact us at   jobs@kcts9.org.

Salary Range:  Salary commensurate with experience and qualifications About SMU SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs. SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools:  Dedman College of Humanities and Sciences ,  Cox School of Business ,  Lyle School of Engineering ,  Meadows School of the Arts ,  Simmons School of Education and Human Development ,  Dedman School of Law ,  Perkins School of Theology  and  Moody School of Graduate and Advanced Studies . SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence. Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities.  SMU’s relationship with Dallas  – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact. SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry. About the Position: This role is an on-campus, in-person position. The Digital Marketing Specialist will provide creative expertise to support the marketing and promotional efforts of the Dr. Bob Smith Health Center (DBSHC). This role blends traditional graphic design skills with digital media expertise to craft impactful visuals for print and online platforms. Collaborating with university and health center staff, the designer will report directly to the Executive Director and play a key role in advancing DBSHC’s outreach. Essential Functions: Design & Content Creation: Create print materials such as brochures, posters and flyers. Design digital content for DBSHC website, email templates, digital monitors, social media (e.g., Facebook, Instagram, X) and PPT presentations. Capture/edit photography to enhance promotional materials. Keep organized digital folder of design assets (e.g., photos, completed projects) for Exec Director's access. Digital Media and Analytics: Distribute visual assets across social media and other platforms. Send out event notifications via email to the campus. Monitor engagement metrics (e.g., likes, shares, clicks) to evaluate effectiveness and refine future designs. Collaboration and Communication: Work with campus partners and DBSHC staff to align designs with project goals and brand standards. Engage in co-marketing efforts with other departments as appropriate. Collect feedback from stakeholders at key stages to ensure accuracy and satisfaction. Project Management: Manage multiple projects independently and with the marketing team, meeting deadlines efficiently. Track progress and communicate updates or challenges to the Executive Director. Other duties as assigned   Qualifications   Education and Experience: A Bachelor’s degree is required. A degree in graphic design, art or related discipline is preferred.  A minimum of two (2) years of experience in a professional graphic design role is required. Experience in a creative agency, marketing department, or a university design unit is preferred.  Knowledge, Skills and Abilities: Candidate should exhibit excellent interpersonal and verbal communication abilities, enabling them to effectively engage with diverse groups across the University and foster productive relationships with various stakeholders. Additionally, the candidate must possess strong written communication skills, including proficiency in editing and proofreading Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.   Candidate knowledge of digital media trends and best practices (e.g., social media design, accessibility) is required. Candidate must be able to demonstrate proficiency with design software, including Adobe Creative Suite (e.g., Illustrator, InDesign, Photoshop, Dreamweaver).  Physical and Environmental Demands: Sit for long periods of time Deadline to Apply: Priority consideration may be given to submissions received by April 10, 2025. This position is open until filled. EEO Statement: SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601,  accessequity@smu.edu . Benefits: SMU offers staff a broad, competitive array of  health and related benefit s. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of  wellness programs  to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution. SMU is committed to providing an array of  retirement programs  that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU. The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of  professional and personal development opportunities , including  tuition benefits .