Social Media Manager

Job Overview

The primary function of the Social Media Manager is to propose, develop, implement, and manage comprehensive social media strategies that align with our clients' brand identities, business objectives, and campaign strategies leveraging current trends to increase efficacy.

This role is responsible for creating and curating engaging content across multiple platforms to support campaign strategies across all relevant social channels. The Social Media Manager will be on the forefront of social media trends and content creation, analyze performance metrics, adjust approach when necessary, and use data-driven insights to continuously refine and optimize strategies. They will also manage community engagement and targeted outreach, respond to comments and messages, and collaborate with other teams to ensure consistent brand messaging.

Additionally, the Social Media Manager assists with social media influencers including identification and selection, relationship building, campaign planning, content collaboration, and performance tracking/reporting.

This position requires fluency in social media best practices, content creation tools and trends, and analytics platforms to drive brand awareness, increase engagement, and support lead generation efforts for our diverse client base. An insatiable appetite to propose and educate the agency and client on what’s next and why we should be doing it is vital.

Who You Are

Are you a digital storyteller with a knack for creating buzz-worthy content? Do you live and breathe social media, always staying one step ahead of the latest trends? Do you also happen to care about your environment and your fellow humans? Our award-winning marketing agency is seeking a dynamic Social Media Manager to join our team.

In this role, you'll be the driving force behind our clients' social media success, crafting engaging strategies, producing scroll-stopping content, and building vibrant online communities. You'll work with a diverse portfolio of clients and campaigns, each presenting unique challenges and opportunities in the social sphere.

We're looking for someone who can blend creativity with data-driven decision making, turning insights into action and followers into brand advocates. If you're ready to take the reins of multiple social media accounts and thrive in a collaborative, integrated, and fast-paced environment, we want to hear from you.

Who We Are: Marketers For Good

Civilian is a different kind of marketing communications agency. For starters, we are a Certified B Corporation, which means we are part of a global network of companies using business as a force for good. We take on clients and projects that align with our mission to improve lives, strengthen communities, and better the world. Our work includes supporting mental health and wellness, preventing youth suicide, and reducing the impact of adverse childhood experiences. It also includes advancing environmental sustainability, promoting the value of education, and driving economic development. We call it “marketing for good.” From our headquarters in San Diego to our offices in Sacramento and Washington DC, we are dedicated to tackling challenging issues and creating positive change in the world.

We are a dedicated group of innovators and problem solvers who come to work every day grateful for the opportunity to make a difference. We support our employees’ professional and personal development with a rich set of benefits, humane working hours, and a culture that rewards embracing challenges and having a great time doing it. The success of our approach shows in our average employee tenure of nearly five years (vs. the industry average of 2.5) and in the number of Civilians that return. We offer a truly unique balance of professionalism and heart—and an office full of free snacks, a dog or two, and the occasional afternoon happy hour.

Responsibilities

• Develop and implement comprehensive social media strategies to support various types of campaigns involving mental health, public health, the environment, public transportation, and others to reach both broad and defined/ hard-to-reach audiences.
• Create engaging and compelling content across various social media platforms.
• Monitor and analyze social media performance metrics and insights to optimize content and strategy, providing regular reports on key metrics and campaign performance.
• Manage day-to-day social media activities, including content creation, scheduling, and community management.
• Create and present strategic, insightful reports to client complete with recommendations and learnings when relevant
• Foster and grow online communities through proactive engagement and relationship building.
• Stay updated on industry trends, emerging channels, social media best practices, and platform updates to incorporate into campaign strategies.
• Collaborate closely with the Creative team to ensure cohesive messaging and branding across all platforms.
• Generate new ideas and innovative strategies to drive awareness, engagement, and advocacy for our campaigns.
• Coordinate with clients and stakeholders to understand campaign objectives and deliverables, ensuring alignment with their goals.
• Work with Social Media Influencers in the following capacity:
• Assist or lead in social media Influencer identification and selection.
• Influencer relationship building.
• Campaign strategy and planning.
• Content collaboration.
• Campaign management.
• Performance tracking and reporting.

Qualifications

• Proven experience (3+ years) in social media management. (Sharing your portfolio is a plus!)
• Excellent written and verbal communication skills with a keen eye for detail.
• Comfort in creating and presenting client ready POVs, recommendations and reports
• Willingness to embrace the unknown and evolve deliverables and skillset based on client or campaign needs
• Demonstrated ability to develop creative and engaging content that aligns with campaign goals.
• Proficiency in social media analytics tools and experience in using data to inform decisions and improve performance.
• Ability to work effectively under tight deadlines and manage multiple projects simultaneously.
• Experience with community management and building online communities.
• Experience managing influencer campaigns.
• Success in working collaboratively across disciplines
• Familiarity with the roles and outputs of an integrated advertising agency
• Passion for social impact and making a difference in the community.

Location

This position is a hybrid role based in San Diego, California. Remote working options with in-office Wednesdays and biweekly half-day Fridays for collaboration and team building.

Compensation & Benefits

This is a full-time salaried position with a comprehensive benefits package. Salary Range: $65,000 - $72,000, depending on experience.

• Tiered medical coverage, with 100% employer-paid after 4 years
• 100% employer-paid medical option
• Company-paid Long Term Disability
• Company-paid Life Insurance
• Company-paid Accidental Death & Dismemberment (AD&D)
• Company-paid Identify Theft Prevention and Legal Support
• Dental & Vision
• Additional Voluntary Benefits
• Short Term Disability
• Additional Life Insurance
• Hospital
• Critical Illness
• Accidental Death & Disability
• Cancer insurance
• Pet Insurance
• Great Work-Life Balance
• Generous Paid Time Off
• Work-Anywhere-In-The-World for a month
• Flexible Working Arrangements
• Paid Parental Leave
• Paid Holidays
• Paid Volunteer Time Off
• Annual Cost of Living Adjustment
• 401(k) Retirement with Employer Match
• Company-paid Employee Assistance Program
• Professional Development
• Educational Assistance
• On-site company-paid parking or stipend for San Diego office
• On-site Fitness Center
• Dog-friendly San Diego office space
• Happy Hours and Company events
• Monthly Cell Phone Reimbursements

Civilian’s Core Values

1. Seek First to Understand
2. Practice We Over Me
3. Operate With Integrity
4. Rise to the Challenge
5. Make Things Better

Let’s Get to Know Each Other

Are you the one? Are we the one? If this sounds like a fit, let’s talk more. Please email careers@civilian.com to tell us why we absolutely, positively need you on our team. Don’t forget to attach your resume. And check out https://civilian.com/careers/ and our Glassdoor reviews for more information on how talented, smart, and delightful we are.