Vice President - Sales

  • TDS Telecom
  • 525 Junction Road, Madison, WI, USA
Full Time Executive Sales Telecommunications

Job Description

As the Vice President of Sales at TDS Telecom, you will be responsible for the achievement and maximization of Telecom’s commercial subscriber, market share, and revenue targets for wireline and cable markets. These responsibilities include overseeing sales plans for all commercial products and services including, broadband, voice, video, and bulk services. You will lead all aspects of sales channel development and management including recruitment, training, quota attribution, and performance management for the sales team. These responsibilities include translating complex, integrated commercial initiatives into tactics and accountability for frontline associates and leaders. Specific areas of responsibility include:

  • Leads the development and execution of sales strategies designed to achieve subscriber, market share, and revenue targets across all markets.
  • Develops and manages the sales operation’s expense budget, go-to-market plans, and market launches.
  • Identifies and develops new commercial sales channel opportunities to increase customer acquisition and revenue growth.
  • Sets and approves policies and operating procedures related to commercial sales and installations.
  • Attracts, recruits, develops, and retains top sales and sales support talent.
  • Maintains accountability for sales performance metrics including productivity, revenue growth, and key local metrics.


In addition to these responsibilities, you will represent TDS in industry organizations and events relating to sales issues including the Broadband Multi Media Marketing Association (BMMA), National Cable and Telecom Cooperative (NCTC), Cable Labs, and others.


TDS Telecommunications LLC (TDS Telecom/TDS®) delivers high-speed internet, TV entertainment, and phone services to nearly 1,000 rural, suburban, and metropolitan communities across the U.S. With 1.2 million connections, TDS is a rapidly growing technology company. Powered by fiber-optics and new industry-leading technologies, TDS delivers up to 1 Gigabit internet speeds and offers internet-protocol based TV entertainment solutions along with traditional phone services. TDS also offers businesses VoIP advanced communications solutions, dedicated internet service, data networking, and hosted-managed services. Visit


TDS Telecom, headquartered in Madison, Wis., employs 2,900 people and is a subsidiary of Telephone and Data Systems, Inc. [NYSE: TDS], a Fortune 1000® company. Founded in 1969, TDS Inc. employs 9,100 people and has approximately six million connections nationwide through its businesses U.S. Cellular, TDS Telecom, OneNeck IT Solutions LLC, and TDS Broadband Service. TDS Inc. has been named to several Forbes lists, including America's Best Employers for Diversity, Best Large Employers, and Best Employers for Women. Visit


  • Develop, lead and mentor a team of dedicated commercial direct sales managers to meet and exceed subscriber, market share, and revenue targets.
  • Develop and oversee sales plans for all commercial products including staffing plans, territory creation, quota management, and channel strategy.
  • Provide direction and oversight for commercial contact center management.
  • Provide company-wide support for the commercial sales teams to ensure timely implementation, training, and billing. Coordinate, facilitate and lead interdepartmental communication to meet marketplace needs, improve processes, and resolve escalated customer/company problems. Be a strong advocate for cooperative solutions that benefit TDS and our customers.
  • Participate in the development of the vision and strategic imperatives for the commercial sales teams. Forecast monthly and quarterly sales performance; carry a monthly quota and develop revenue goals within an annual budget and 5-year strategic plan. Craft and implement action plans to deliver and explain our strategy and tactical plans to the field. Interface with senior management to ensure overall achievement of revenue goals and profitability on specific projects. Manage an annual cost center budget with the goal of meeting cost of acquisition and cost of retention goals.
  • Maintain key customer contacts and serve as senior resource for sales negotiation with new and existing accounts. Craft business cases for special pricing or projects and assess profitability and customer/company impact before approval/implementation.
  • Represent TDS throughout the service territory at local, civic, business, and charitable events. Serve as a spokesperson, when asked and lobby passionately for our causes with local and state leaders.
  • Work with executive leadership to establish annual budget goals.

  • Work with all Commercial Sales teams to find process improvements and streamline activities.

  • Work with direct reports and with cross functional personnel to achieve agreed upon operational goals.

Required Qualifications

  • Bachelors degree (or higher) -OR- 4+ years professional work experience.
  • 15+ years’ experience in key management roles including leading sales teams, developing and implementing customer service strategies and tactics, and distribution channel development.
  • Must have and maintain a valid driver's license.


Other Qualifications

  • MBA preferred.
  • Ability to establish trust and confidence with the utmost integrity.
  • Demonstrated ability to build and develop successful customer-facing teams.
  • Sales and customer operations experience; telecommunications experience a plus.
  • Willingness to work flexible schedule with travel.
  • Works well with other leaders, customer, vendors, and management.
  • Outstanding communication, leadership, and coaching skills.


As a part of your total compensation, #TDS provides a comprehensive, competitive benefit package. The benefit plans address both the immediate and long term needs that you and your family may have. For an overview of what we have to offer for full-time employees including vacation, health benefits and retirement options please click here.


At TDS, we embrace Equal Employment Opportunity by valuing our differences and consider all qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other status protected by law. To learn about our diversity & inclusion philosophy and culture, click here!


Business Unit Management, General Business

Education Requirements

Bachelor's Degree

Requisition Number