Paid Media Specialist

  • The Wyanoke Group
  • Thorofare, West Deptford, NJ, USA
Full Time Marketing Media Program Management Strategy Social Media

Job Description

At, we are passionate about healthcare and committed to providing news, information and education to health care professionals. is growing fast in the healthcare space, and we need a Paid Media Specialist to join our awesome in-house Digital Marketing team to help us manage our paid media campaigns and strategies. 

Job responsibilities include:

  • Develop, execute, and manage paid media campaigns from conception to launch on various platforms
  • Use your unique skills and experience to reduce CPC, increase traffic volume, reach niche target audiences, and increase overall ROAS
  • Optimize keywords, ad copy, and landing pages for all ongoing paid Google search and display campaigns to maximize ROI and other relevant paid media KPIs
  • Manage the architecture and design of campaigns, ad groups, keyword structure, bidding strategies, targeting, and budgets for all paid media campaigns
  • Stay tuned in to the latest tools, technologies, industry blogs and case studies to provide ongoing best practices and actionable insights to the rest of the digital marketing team
  • Measure the quantity and quality of all paid traffic in Google Analytics, and manage monthly, weekly and some daily ROI reports for paid media campaigns

Requirements include:

  • 3+ years of experience managing paid media campaigns
  • Google Adwords Certification
  • Proficiency with Excel and website analytics tools (Google Analytics)
  • Experience with Native Advertising platforms like Outbrain and Taboola

Bonus points include:

  • Experience in the healthcare space
  • TrendMD, Tap Native, and targeting healthcare professionals
  • Retargeting skills

Remote candidates encouraged to apply.

The Wyanoke Group is the holding company for Healio, Healio Live, Healio Strategic Solutions, SLACK Incorporated, and Vindico Medical Education.  From medical journals, newspapers, and textbooks to websites and live events, it is our mission to deliver the highest quality information, education, and communications to customers around the world.

The Wyanoke Group is an equal opportunity employer and is committed to a diverse and inclusive workplace.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, current or prospective service in the uniformed services or disability.

The Wyanoke Group strives to instill a positive culture, an environment that encourages collaboration and learning from one another.  The Wyanoke Group recognizes the great people that allow us to accomplish great things.

And those same people who contribute to the success of our business every day are equally as committed to serving others in our community.  The Wyanoke Group enjoys doing its part through charitable fundraisers, sponsorships and events.



Digital Content Development, Market Research, Marketing Communications, Project Management, Strategic Planning

Education Requirements