Assistant Manager, Social Media

  • The John F. Kennedy Center for Performing Arts
  • Washington D.C., DC, USA
Full Time Arts Marketing

Job Description

About The Kennedy Center

“I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy

The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. 

Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts. 

Commitment to Diversity & Inclusion

The Kennedy Center is a welcoming and inclusive culture where everyone benefits - we do it in a way that honors everyone’s humanity.

We are able to advance our mission because of committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community.

Through honest discussion, our focus on DEI, and the creation of a D&I council, we are committed to always being the best versions of ourselves.

Job Description

The Social Media Assistant Manager supports the social media strategy for a flexible portfolio of genres across all social media channels of the Kennedy Center and its affiliates, National Symphony Orchestra and Washington National Opera. The Social Media Assistant Manager creates content for appropriate social channels to amplify Kennedy Center messages, engage audiences in the brand's mission, and drive revenue. As a patron-facing entity, the Social Media Assistant Manager provides exemplary customer service to Kennedy Center patrons across all social media channels.

Duties and Responsibilities

40%   In collaboration with the Social Media Manager, creates content and manages day-to-day implementation for all Kennedy Center and affiliate organization social media channels (Facebook, Twitter, Instagram, YouTube, Medium, TikTok, and new or developing social media platforms), serving as primary lead of social strategy and execution for several programmatic categories. Works closely with programming, multimedia, press, and digital teams on creating content that represents the Kennedy Center’s brand and its programming.

20%   Works closely with marketing managers and digital marketing agency on content for paid digital media campaigns to sell tickets and promote events

20%   Provides social media coverage on the ground in real time for Kennedy Center events and programming.

15%   Monitors customer service inquiries across all platforms and directs questions or patron concerns to appropriate staff members.

5%     Engages influencers and monitors relevant user-generated content to amplify where applicable.

N/A    Occasional evening and weekend on- and off-site coverage will be required.

N/A    Responds to the needs and requests of Kennedy Center management and staff in a professional and expedient manner; Adheres to all employer policies and procedures.

N/A    Other duties as assigned.

Key Qualifications

  • 2-4 years proven experience in the digital and social space
  • Bachelor’s degree Communications, Marketing, or a related field is preferable, but not required

Skills & Knowledge Qualifications

  • Intensive knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter, TikTok, Medium, and YouTube
  • Healthy appetite for spotting, assessing, and taking advantage of trends
  • Excellent verbal and written communication skills
  • High personal productivity
  • Strong relationship building skills
  • Ability to think creatively and provide innovative ideas and solutions
  • Interest in/knowledge of the performing arts
  • Good work ethic, high standards, strong organizational skills and the ability to work independently as well as in a team environment essential.
  • Working knowledge of Photoshop, Creative Suite, video and audio editing software and basic HTML a plus
  • Familiarity with/passion for one or more of the following Kennedy Center programming categories a plus: Washington National Opera, Hip Hop and Contemporary Music, Jazz, National Symphony Orchestra

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to communicate in person and on the telephone. The employee is frequently required to use hands to finger, handle, or feel in order to operate computer keyboard, office equipment, and other essential tasks. The employee is frequently required to sit, stand, walk, bend, stoop, crouch, and reach with hands and arms.  This position infrequently lifts, carries, or otherwise moves and positions objects weighing up to 25 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is moderate.


We offer a comprehensive range of benefits to all full-time employees including: Medical, Dental, Vision, Paid Time Off, Paid Sick Leave, and a 403(b) Retirement Plan


Marketing Communications

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