University of Maryland

Associate Director for Marketing, Communications & Strategic Insights Position Summary / Purpose of Position: The Associate Director for Marketing, Communications and Strategic Insights plays a key role in developing and crafting internal and external communications strategy for the A. James Clark School of Engineering Professional Master’s of Engineering Program offered through Maryland Applied Graduate Engineering (MAGE). In this role the Associate Director is responsible for the development and implementation of strategic communications plans and initiatives in support of MAGE and directs and implements the Marketing, Communication and Data Insights efforts for MAGE. The Associate Director works closely with the Assistant Dean of Continuing Education and supervises a Program Manager and Graduate Assistant, as well as the ongoing management of third-party contractors on numerous highly visible projects. The Associate Director’s leadership and management is essential to meet the strategic goals for internal and external communications, new program development, and accurate reporting and analysis of programmatic and administrative data used to determine programmatic success and competitive positioning. The Associate Director is charged with presenting and communicating data which is used in the development of MAGE strategies across functional areas. The A. James Clark School of Engineering at the University of Maryland serves as the catalyst for high-quality research, innovation, and learning, preparing our students to create innovations that will address the 21st century Grand Challenges (e.g., energy, environment, security, and human health) and improve the human condition. The Clark School is dedicated to leading and transforming the engineering discipline and profession, to accelerating entrepreneurship, and to transforming research and learning activities into new innovations that benefit millions. Minimum Qualifications: • Master’s degree required. • Minimum 5-7 years of experience, marketing research and communications in Higher education with 3 years directly managing a team. • Experience developing and managing marketing plans, communication strategies and publications, and analysis of key strategic datasets. • Experience manipulating and extracting data from CRM systems and using Tableau or similar software to analyze and visualize metrics. Experience utilizing presentation software and spreadsheets to communicate organized information to various types of audiences. Knowledge, Skills, and Abilities: Strong knowledge of web-based technologies, to include website creation and editing using HTML and Drupal and show adeptness in using Adobe Suite products. Strong understanding of SEO/SEM tools, website optimization tools, Google marketing and analytics tools, and digital advertising channels best practices. Experience using Salesforce or other CRM applications. Experience using data analytics tools to communicate information, draw conclusions and solve problems. Ability to use software such as Tableau or similar applications to perform data visualization and insights of programmatic and departmental data. Proven experience working with diverse populations. Ability to demonstrate self-direction and the capacity to work independently on multiple projects. Demonstrate resourcefulness in setting priorities and proposing new ways of creating efficiencies. Experience supervising/managing others. Exceptional interpersonal skills to work collaboratively, effectively, and efficiently across the office, college partners and university staff, faculty and administrators; corporate leaders; and the general public. Physical Demands: Sedentary work. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. Ability to work adjustable hours as necessary – some early mornings and late evenings will be required. Must be able to maneuver around the campus to attend meetings and pick up material from other departments. Closing Date: 09/20/2023 Salary: The hiring range for this position is $100,000 to $110,000 annually. Submission: Resume, Cover Letter and List of References via https://apptrkr.com/4552650

Coordinator for Graduate Admissions and Recruitment Position Summary/Purpose of Position The Coordinator for Graduate Admissions and Recruitment, reporting to the Assistant Director for Admissions and Recruitment for Maryland Applied Graduate Engineering (MAGE), in the A. James Clark School of Engineering, University of Maryland. This position is responsible for managing student recruitment and admissions from inquiry through first time enrollment for MAGE, including performance of preliminary admissions duties for the application review process. Currently, the Coordinator manages over 1800 inquiries including more than 1000 applications per year. This position also serves as a per-admission counselor to prospective students comprised of industry professionals, international applicants, and current UMD undergraduates. In addition, the Coordinator is responsible for the planning, implementation, and management of admissions efforts and events to increase targeted student recruitment and enrollment. This position represents MAGE programs at various regional and national conferences, open houses and recruitment efforts to enhance prospective student outreach and drive interest and engagement. The A. James Clark School of Engineering at the University of Maryland serves as the catalyst for high-quality research, innovation, and learning, delivering on a promise that all graduates will leave ready to impact the Grand Challenges (e.g., energy, environment, security, and human health) of the 21st century. The Clark School is dedicated to leading and transforming the engineering discipline and profession, to accelerating entrepreneurship, and to transforming research and learning activities into new innovations that benefit millions. Minimum Qualifications Education: A Bachelor’s degree Experience: 1-3 years of related experience, including a minimum of one year assisting in the admissions process. Knowledge, Skills, and Abilities Must possess a solid understanding of recruitment strategies, admissions processes and program details. Excellent interpersonal and communication skills, written and verbal including a customer service orientation and the ability to interact with a wide variety of individuals. Must have strong analytical, research, and technical skills to evaluate data in planning and decision making. Ability to travel nationally, and occasionally internationally. Preferences Prior experience with student information systems and/or other tools such as Salesforce and SIS. Working knowledge and hands on experience using a Customer Relationship Management (CRM) system and understanding of a prospect management system. Working knowledge of international and domestic student admissions requirements. Additional Certifications Must have a valid driver’s license, which must be verified prior to any official offer of employment. Additional Information Hiring range is $65,000 to $67,000 annually For more information, and to apply, visit: https://apptrkr.com/4469371