Digital Marketing Specialist

  • Northeast Wisconsin Technical College
  • Northeast Wisconsin Technical College, West Mason Street, Green Bay, WI, United States
Full Time Academia-Higher Ed Information Technology Marketing Strategy-Planning

Job Description

Department:   Marketing and Web Services

Reports To:   Marketing Supervisor

FLSA Status:   Exempt

Amount of Travel Required:   Day Travel/Once per quarter

Salary Grade:   B

Positions Supervised:   None

 

 

 

LOCATION:  Green Bay

STANDARD HOURS:  40 hours per week.  Typical hours Monday – Friday, 8:00 a.m.- 5:00 p.m.   Flexibility is required to include other evening and/or weekend hours as necessary. 

MINIMUM STARTING SALARY*: $53,177 per year

*Current benefit eligible employees will be placed within the pay range based on their current rate/range.

 

Required online application available on website:  www.nwtc.edu/jobs

 

Location:  Northeast Wisconsin Technical College, Human Resources, 2740 West Mason Street,  Green Bay, WI  54307-9042. All postings are considered current and available until removed from the website.

 

Northeast Wisconsin Technical College is committed to promoting a learning environment where employees and students of differing perspectives and cultural backgrounds pursue career and academic goals embraced in an environment of respect and shared inquiry. 

The College is seeking to attract ethnically diverse instructors and staff who can inspire our increasingly diverse student population.

 

POSITION SUMMARY

Responsible for monitoring and analyzing web performance data for the NWTC website and digital advertising to identify opportunities and threats. Provides regular reports, makes data-driven decisions and recommendations by determining effectiveness of web content and digital advertising campaigns. Assists with web graphics and ensures the website and digital advertising strategies adhere to and strengthen the NWTC brand.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the functions identified in the job description.

Essential Functions Statement(s)

  • Develop email marketing campaigns with the Admissions and Recruitment team in order to move leads through the funnel and drive conversions. Develop segmentation strategies; create templates, calls to action and content for emails; and measure and analyze email performance and campaign results.
  • Plan and coordinate online and mobile advertising campaigns, integrating across platforms, and working with outside vendors as needed.
  • Track and analyze social media marketing campaign performance. Utilize analytics and other feedback systems to set strategy, forecast results, and drive improvement.
  • Recommend and implement digital marketing activities to drive brand awareness, engage with followers, and connect to our communities in support of enrollment efforts and college goals.
  • Create, define, recommend, and monitor digital and social media marketing guidelines, benchmarks, and new practices.
  • Archive project folders, digital files, and other project-related information and track related project expenses.
  • Assist with web maintenance including new page development and ensuring content and images are current.
  • Collaborate with Public Relations and Webmaster to implement various analytic suites and listening tools.
  • Collaborate and assist Public Relations team with digital and social media/needs
  • Actively participate on the NWTC web governance team.
  • Work collaboratively with Webmaster, IIT, internal customers, outside vendors, and other staff as needed.  

 

POSITION QUALIFICATIONS                               

Competency Statement(s)

  • Values - Demonstrate behaviors and action that support the College’s values - Customer Focus, Everyone Has Worth, Passion and Inspiration, Collaboration, Emotional Intelligence, Results and Accountability, Valuing Talent and Well Being, and Ethics.
  • Student Success – Demonstrate behaviors and actions that support student recruitment, retention, and student success initiatives.
  • Diversity Oriented - Ability to work effectively with people regardless of their age, gender, race, ethnicity, religion, or job type.
  • Analytical Skills - Ability to use thinking and reasoning to solve a problem.
  • Communication, Oral - Ability to communicate effectively with others using the spoken word.
  • Communication, Written - Ability to communicate in writing clearly and concisely.
  • Creative - Ability to think in such a way as to produce a new concept or idea.
  • Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
  • Problem Solving - Ability to find a solution for or to deal proactively with work-related problems.
  • Research Skills - Ability to design and conduct a systematic, objective, and critical investigation.
  • Self-Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initiative.
  • Time Management - Ability to utilize the available time to organize and complete work within given deadlines.


SKILLS & ABILITIES

Education:  Associate Degree is required (Bachelor’s Degree preferred) with preference to Marketing with related experience in digital marketing and/or graphic design.


Experience: Minimum 3 years related experience using graphics and web tools such as Photoshop, and Google Analytics. Strong knowledge of search engine optimization; including knowledge of search engine spiders and search engine ranking factors is preferred. Familiarity with HTML is preferred.

 

Computer Skills

Experience creating digital assets, basic knowledge of writing HTML, and developing and deploying email templates.  Solid understanding of digital marketing analytics. Experience in Marketing and Creative Design applications in a web based environment. Working knowledge of Adobe Creative Suite.

 

Other Requirements

Must hold a valid driver’s license and be insurable under the District’s standard insurance policy terms.


PHYSICAL DEMANDS

Physical Demands

Lift/Carry

Stand

N (Not Applicable)

Walk

N (Not Applicable)

Sit

C (Constantly)

Handling / Fingering

N (Not Applicable)

Reach Outward

N (Not Applicable)

Reach Above Shoulder

N (Not Applicable)

Climb

N (Not Applicable)

Crawl

N (Not Applicable)

Squat or Kneel

N (Not Applicable)

Bend

N (Not Applicable)

10 lbs or less

N (Not Applicable)

11-20 lbs

N (Not Applicable)

21-50 lbs

N (Not Applicable)

51-100 lbs

N (Not Applicable)

Over 100 lbs

N (Not Applicable)

Push/Pull

12 lbs or less

N (Not Applicable)

13-25 lbs

N (Not Applicable)

26-40 lbs

N (Not Applicable)

41-100 lbs

N (Not Applicable)

 

N (Not Applicable)

Activity is not applicable to this occupation.

O (Occasionally)

Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently)

Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly)

Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

 

The College has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the College reserves the right to change this job description and/or assign tasks for the employee to perform, as the College may deem appropriate.

Occupations

Software-Web Training, Recruiting-Sourcing, General-Other: IT-Software Development, IT Project Management, Market Research, Marketing Communications

Salary

$53,177 per year